Twitter at Trade Shows

Social media opportunities are everywhere!!  They are now an integral component of our business lives.  Some companies have embraced this new wave with gusto, while others have only put their toe in the waters of social media.  Almost all of us are using an aspect or tool that is a part of this new landscape.

How are you using social media in your participation at a trade show?

• Twitter to draw traffic to your booth?
• Tweet-ups to meet folks?
• Facebook and LinkedIn to garner attention for your product/service?

Have these new social media tools created leads for you?

I saw this week in BtoB Magazine this piece:

Hoover’s: Businesses like social media for lead generation

Christopher Hosford

Story posted: April 6, 2010 – 11:59 am EDT

Austin, Texas—Most businesses either already use social media as a lead-generation tool or plan to begin leveraging its lead-gen potential, according to a poll conducted last week by business research company Hoover’s Inc.

Hoover’s polled 395 viewers of its Hoover’s Business Insight Zone blog with a single question: “Do you use social media to generate business leads?” A total of 191 replied yes, and 97 said it’s in their plans, for a combined 73% of the total.

The remaining 27% replied that they do not use social media as a lead-gen channel and have no plans to do so.

This is an interesting statistic.  But I would like to hear real life experiences to support these numbers.  So I am asking if you have found a new component via social media to augment your booth activities at a show.

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