From the category archives:

Twitter at Trade Shows

Twitter Follow Up from CES

by Joyce McKee on February 1, 2010

The Tweet Fest Plan I am offering is going to have some enhancements.  There will be a Swipe File of other exhibitor tweets which have been used from various shows.  I will review them and pick out the very best ones.  It is my plan to be on a constant quest for the best Tweets used by exhibitors to draw an audience to their booth or some other trade show related activity.

For those of you who do not know what a “swipe file” is – it is a collection of ideas where you can “borrow” an idea for your current project.  In the direct marketing world this technique is legendary!!  There are swipe file with nothing but headlines – compelling headlines that have high response rates and so on are normally included.

Soooo, I put out the word I was looking for material and the CES folks directed me to their site of exhibitor Tweets.  They sure know marketing!

2-1-2010 8-20-45 AM

If you have a great Tweet you have used to draw an audience to your booth, I would be pleased to include it in the updated version of the Tweet Fest Plan. To get your free copy of this plan, click on the Twitter @ Trade Shows Tab above.  Actually, I am thinking of charging for this Plan in the near future – so grab a copy of it now while it is FREE.

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Exhibitors – Use the Tweet Fest Plan to Draw an Audience

January 19, 2010

With the kick off of a solid CES (attendance-wise),  we are in a wonderful trade show season and the calendar is jammed with upcoming shows.  I am repeating this blog post for those who might want to take advantage of it and help other exhibiting buddies and your company.
What is a “Tweet Fest” – you [...]

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Twitter @ Exhibitions

June 18, 2009

There will be a new feature on this site – a Page dedicated to exploring the use of Twitter at trade shows and exhibitions.  It is my intent to show best practices of this evolving communication tool.
There will be a “swipe file” of great Tweets, so we can learn from one another.  And I will [...]

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Warren Whitlock + Twitter @ Trade Shows

June 1, 2009

It seems the current theme of this blog is centered around Twitter.  In my learning curve, I am curious how this new technology is impacting the communications stream among attendees and exhibitors.
Earlier in May I asked my network about how they were using Twitter at trade shows.  One of the responses was from Warren Whitlock.  [...]

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