Uncategorized
Driving Prospects Away with Your Generic Messages
Tuesday, August 12th, 2008Earlier this month I attend TS2 in Philly. TS2 is a trade show for trade show people. So one would expect them to know a thing or two about marketing for a trade show. Well as industry averages have it - some are right on and others have missed the mark.
Let’s learn from those who [...]
Leveraging Every Aspect of a Trade Show
Friday, August 8th, 2008Today Ed Jones and I discuss a very important element of trade shows - those important scheduled meetings that take place at the event.
Ed Jones was one of the presenters at TS2 last week (www.constellationcc.com) and I attended his session. One point that stood out for me from his presentation was the importance of all [...]
The Manners of Business Conversation
Friday, July 11th, 2008It all starts with a conversation.
Every budding friendship includes conversation as an important contributor toward its success. That holds true for business relationships as well. In today’s world the “form” of the conversation can take on many aspects - a direct mail piece, an internet query, a networking opportunity and of course attending a trade [...]
Let’s Talk Trade Shows - It’s What I Do Best!!
Thursday, July 3rd, 2008All the elements have been coming together quietly. Months of preparation and gathering relevant information has taken place. The Member’s site has been viewed and reviewed by many folks. Initial members are on board now.
Click on the picture of me - over on the right side bar for an introduction by me to the Member’s [...]