Yesterday’s blog post had several nice comments on it. The last one was from Dave Lutz, who said:
Joyce, your points are right on! The other thing that’s a turnoff is that they all seem forced into the same template by IAEE or their chosen supplier. The medium and control is stifling creativity.
Three work days this week equals 13 emails with the same subject line that begins – “Visit (insert company name) at Expo! Expo!” What’s even worse is that several of my clients are guilty of this sin. Ouch!
The week is not over, expect to get at least five more per day.
So I emailed Evan Shubin of Exhibitor Invites and questioned him about his services. He responded with the following:
All of our email tools allow exhibitors to customize their outbound emails with unlimited text, links, product photos, etc. Sadly, the vast majority of exhibitors do very little customization. Although we serve as “email consultants” and stand ready to help them in any way possible, we also have an imperative to get the exhibitor to the finish line – we always run the risk of “drop off” – as exhibitors get busier leading up to the show, some just don’t get around to finishing the process.
It would “appear” that the exhibitors might not understand the offering or they are lazy and are trying to get by with minimal effort.
Somehow these exhibitors, who are in the trade show business, are clueless to the best practices of our industry and marketing in general. Lazy or sloppy marketing does not win any business. They must be totally relying on their sales staff to bring home the bacon!
Expo! Expo! Exhibitor Websites
In between my many activities today, I have been running the free service Grader.com on some of the show exhibitors. I was curious to understand who had a good website using Grader.com criteria. They provide a score from 1 – 100 on your website. Let’s Talk Trade Shows has a score of 97 – today. I consider scores in the 90′s to be good.
Come back tomorrow and see how some of your peers are ranking. There are good ones, which I will name and the low score ones, well I will be kind, and just identify them by product type.
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