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TS2 – It’s Showtime!!

by Joyce McKee on July 14, 2010

There is definitely excitement here in Boston.  The kind of excitement you can feel.  And I am so pleased to be a part of it.  Today the show floor opens and the IN Zone is where the action will take place.

Dana Doody from The Expo Group has worked to create this social media hub for the on site and off site attendees.  Many sponsors have come together for this moment.  One of the sponsors is 3 D Media Group.  They have been walking around filming “AHA” moments. and will continue that in the IN Zone.  You can check out what they have captured – thus far here.

This afternoon at 1:15 PM  Emilie Barta will be interviewing me on Event Apps.  In the IN Zone she will be “Continuing the Conversations” with eight of us.  The schedule is as follows:

IN Zone TS2   Its Showtime!!

Now for those of you not in Boston, register here be a part of the conversation.

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The IN Zone at TS2

June 30, 2010

Oh my goodness, TS2 is fast approaching and I hope to see you there!!  One of the new “hot” activities at TS2 is the IN Zone.  Dana Doody from The Expo Group and her team have created this fun, social area on the show floor. The four areas of the IN Zone are outlined below [...]

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Beyond the Trade Show Audit

May 6, 2010

One of the agenda items from TSEA’s Red Diamond Congress was a discussion of trade show audits.  Applause! Applause!  Shows that audit themselves send a significant message to the entire industry that their numbers are verified. Going Beyond the Audit In my opinion audits are important.  However, I want to suggest another very critical element [...]

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Customized Exhibitor Education

May 4, 2010

The topic of exhibitor education is near and dear to me.  An educated exhibitor can leverage the trade show function to meet and exceed his/her company’s expectations.  Sales cycles can be shortened, brands can be enhanced – the list could go on and on. In a previous post I talked about going to Orlando for [...]

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Off the Mark Follow Up

April 27, 2010

Last week I was in Orlando giving an exhibitor education session for PRSM.  A great group of folks.  BTW – here I am with Kip Eads, Director of Learning: This week I received a follow up email from an exhibitor.  Now here is the good news: a follow up email was sent pricing with my [...]

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