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The IN Zone at TS2

June 30, 2010

Oh my goodness, TS2 is fast approaching and I hope to see you there!!  One of the new “hot” activities at TS2 is the IN Zone.  Dana Doody from The Expo Group and her team have created this fun, social area on the show floor. The four areas of the IN Zone are outlined below [...]

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Beyond the Trade Show Audit

May 6, 2010

One of the agenda items from TSEA’s Red Diamond Congress was a discussion of trade show audits.  Applause! Applause!  Shows that audit themselves send a significant message to the entire industry that their numbers are verified. Going Beyond the Audit In my opinion audits are important.  However, I want to suggest another very critical element [...]

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Customized Exhibitor Education

May 4, 2010

The topic of exhibitor education is near and dear to me.  An educated exhibitor can leverage the trade show function to meet and exceed his/her company’s expectations.  Sales cycles can be shortened, brands can be enhanced – the list could go on and on. In a previous post I talked about going to Orlando for [...]

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Off the Mark Follow Up

April 27, 2010

Last week I was in Orlando giving an exhibitor education session for PRSM.  A great group of folks.  BTW – here I am with Kip Eads, Director of Learning: This week I received a follow up email from an exhibitor.  Now here is the good news: a follow up email was sent pricing with my [...]

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You know the saying about assumptions. Why are you still making them?

March 2, 2010

Rick McPartlin and his co-founder Jane Adamson of The Revenue Game produce a monthly newsletters for executives.  The newsletter is called the CEO Challenge.  I want to share almost all of the newsletter since there is a trade show case study.  This should cause some conversation around the water cooler in your office! Assumption testing [...]

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