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You know the saying about assumptions. Why are you still making them?

March 2, 2010

Rick McPartlin and his co-founder Jane Adamson of The Revenue Game produce a monthly newsletters for executives. The newsletter is called the CEO Challenge. I want to share almost all of the newsletter since there is a trade show case study. This should cause some conversation around the water cooler in your office!
Assumption testing has [...]

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The ROI of Trade Shows

January 25, 2010

Last week I conducted a brief webinar for National Business Media (NBM) on the ROI of Trade Shows. It was a free event for their exhibitors. But you can watch it, if you are interested!!
You can find the webinar on the Bright Talk site, here.
In the NBM webinar, I highlighted the ROI Tool Kit which [...]

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Susan Friedmann’s Latest Book

November 17, 2009

You want to get the word out to buyers about all the great things your business has to offer. But a big-bucks marketing campaign just isn’t in your budget—especially in this economy. Now you can get the expert information you need about how to get the word out.
“The Complete Idiot’s Guide to Target Marketing” is [...]

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Pearls of Wisdom from the Inbound Marketing Summit

October 27, 2009

Sizzling HOT, NEW Information
direct from the
Inbound Marketing Summit

“How to Use Social Media Before, During & After Your Tradeshow:
Simple & Powerful Strategies Every Exhibitor Must Know”
Do you want to make sense of, and take the fear out of using social media for your tradeshow marketing?
Do you want to grasp some quick and easy [...]

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Building Brand Awareness with Your Booth

October 12, 2009

Your booth is of utmost importance at a trade show!! My colleague, Susan Friedmann, The Tradeshow Coach discusses building brand awareness with your booth in the video below.

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