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The ROI of Trade Shows

January 25, 2010

Last week I conducted a brief webinar for National Business Media (NBM) on the ROI of Trade Shows.  It was a free event for their exhibitors.  But you can watch it, if you are interested!! You can find the webinar on the Bright Talk site, here. In the NBM webinar, I highlighted the ROI Tool [...]

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Susan Friedmann’s Latest Book

November 17, 2009

You want to get the word out to buyers about all the great things your business has to offer. But a big-bucks marketing campaign just isn’t in your budget—especially in this economy. Now you can get the expert information you need about how to get the word out. “The Complete Idiot’s Guide to Target Marketing” [...]

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Pearls of Wisdom from the Inbound Marketing Summit

October 27, 2009

Sizzling HOT, NEW Information direct from the Inbound Marketing Summit “How to Use Social Media Before, During & After Your Tradeshow: Simple & Powerful Strategies Every Exhibitor Must Know” Do you want to make sense of, and take the fear out of using social media for your tradeshow marketing? Do you want to grasp some [...]

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Building Brand Awareness with Your Booth

October 12, 2009

Your booth is of utmost importance at a trade show!!  My colleague, Susan Friedmann, The Tradeshow Coach discusses building brand awareness with your booth in the video below.

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Part 3 – No Lead Follow-up = Zero Sales

August 12, 2009

In the continuing conversation about trade show lead follow-up, here are some thoughts from Ed Jones, Constellation Communications: It is not uncommon for there to be little participation by sales in defining goals and especially the definition of a qualified lead for trade show activity. As many of you know, I teach the concept that [...]

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