The Secret to Achieving Brilliant Returns at Your Next Event: A Guide for Maximizing ROI and ROO
Welcome to the download page for 2010 Edition of the eBook. Just place your name and email address in the box below and you will have access to this f-r-e-e content-rich eBook. Feel free to let your colleagues know about this resource by sending them to this page. The eBook is loaded with ideas and strategies to help you create the best show ever!
You will get an email asking for you to confirm your subscription to my list.
Let’s talk about my new eBook and entice you to download it, read it and apply some of the ideas for your next event. Every one wants to know the “secrets” for event success. And this eBook has very definite descriptions of how to achieve trade show success.
In a September 2010 blog post, Chris Brogan, the bestselling author of the book Trust Agents writes:
Almost every time I use the word “secret” when writing a blog post, I really mean “common sense that most people don’t do.”
And that is exactly my definition of events “secrets.” This eBook is full of material when used can create a brilliant event with a high rate of return.
Is there a duplicable formula for producing your best possible events and returns? What is the “secret sauce” for creating great events? It’s a proven recipe that can be shared with everyone.
THE FORMULA FOR EVENT SUCCESS
- Choose the right show that fits with your overall marketing strategy.
- Plan for all the phases of the show.
- Execute flawlessly.
- Follow up with everyone who visited your booth.
- Determine the ROI of the event.
Knowing these steps, the basics, you can learn how to turn them into points of brilliance and have the returns you anticipated. The chapters of this e-book will guide you through all five steps and beyond. There is information on social media use at trade shows, virtual shows, experiential marketing in addition to the very basics of crafting an exhibit experience and the stellar follow-up required to ensure success. And of course, there is a whole chapter dedicated to ROI and ROO.
Sponsors for this eBook:
- 4imprint
- Alliance Tech
- Bartizan
- Event Technologies
- GetSynchronicity
- PRMconnect
- Skyline Exhibits
- The Trade Show Coach
Thank you for taking the time to read this valuable eBook. I would welcome any comments from you on this or other event oriented matters. Please contact me at joycemckee@letstalktradeshows.com or call 972-569-8491.
To your event success!
Joyce
Praise for the 2010 Edition
“Joyce’s e-book is a great collection of ideas, data, research and content compiled into an easy-read for industry professionals,” stated Susan Brower, CMM, CCP, Executive Director of the International Center for Exhibitor and Event Marketing. “It is content-rich for event marketers searching for an all-in-one resource on today’s topics including return on exhibiting and return on investment. And for the CMO community, they will have a better understanding of how essential events are on the grand scale after reading.”
“Joyce McKee’s latest e-book,” said Gwyn Thakur, co-founder of Convention Center Place, “is a treasure trove of information for anyone planning and participating in events. It is evident that Joyce is connected in the events industry and that she is generous with her knowledge, information and connections! This e-book should be considered your road map to event success!”
“Joyce’s eBook is a very easy to read, very well organized and very useful resource for anybody interested in promoting their business at a trade show. Readers will not be disappointed and could feasibly use this guide to justify any costs involved. This eBook approaches potential problems very methodically and gives advice on how to avoid them and make your trade show a success. Virtually nothing has been left out – Joyce even clarifies the importance of exhibition insurance, including cover for exhibition stands and other equipment, something many exhibitors could otherwise overlook,” says Ed Langley on behalf of Nimlok Exhibition Stands.
