Will CES Exhibitor’s Sales Teams Look Like This on Monday Morning?

January 13, 2012

Last year, I found this cartoon from MarketingSherpa and as 2012 CES is being wrapped up, I am wondering if the sales teams will feel like this on Monday? Trade Show Lead Follow-up Unfortunately, far too many exhibitors will let those leads go the competition since they have no follow-up plans.  It is such a [...]

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The Heart Beat of the CES Show Floor

January 11, 2012

For the millions of us who could not attend the 2012 CES, there are several ways we can access what is transpiring on the show floor.  One of them in streaming video or film clips which highlight the new innovations being announced.  Either CES or an exhibitor is creating this digital content for us. CES [...]

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Keeping Up with 20,000 New Product Introductions at CES

January 9, 2012

Innovation and CES have always been linked together. This year CES is anticipating 20,000 new product introductions this week in Las Vegas. Can you imagine trying to keep up with all of them? That is why more than 5,000 press are in attendance this year. Unfortunately, we will hear and know about only some of [...]

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Trade Shows Highlight Innovations

January 5, 2012

All eyes are on CES this week as they prepare for their annual show. The  2,700 exhibitors are setting up their booths in anticipation of the 140,000 + attendees who will be in attendance.  They are hoping to snag their fair share of press and visitors. Yesterday, Forbes online publication has an article written by [...]

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Using Videos to Invite Attendees to Your Booth

January 4, 2012

Let’s take a look at what CES has done to encourage their exhibitors to use video as a part of the invitation process to see them at CES.  This was the third year for this contest which was titled:Visit Me at CES 2012. “This video contest is an excellent opportunity for our exhibitors to set [...]

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