Where are the Rock Stars of Trade Show Lead Follow-up?

March 22, 2012

We have heard all too often that trade show leads are never follow-ed up.  However, I KNOW that there are firms who do have a follow-up process and are quite successful at this important task.  They are just quietly, but systematically contacting every lead from their events and filling the sales pipeline with them. Lew [...]

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Are You Ready for Serendipity on the Trade Show Floor?

March 12, 2012

Opportunities are lurking everywhere, especially at a trade show event.  And they can happen anywhere: waiting for transportation to and from the convention center a seat mate on the bus in a conference session a restroom at the food court/restaurant in an exhibitor’s booth Enough, you get the picture. Whether you are an attendee or [...]

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Hunting for News from Exhibitor 2012

March 8, 2012

The Twitter stream from #Exhibitor2012 has been interesting to monitor.  So on that social media front, they get a thumbs up.  However, when I go check out “what’s happening” on You Tube, it seems that the majority of the exhibitors do not have anything to share.  And I find that a bit surprising! As of [...]

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A Case Study: Selecting an Internet Supplier for a Trade Show – 3rd Annual Mixed Martial Arts World Expo

March 5, 2012

This is a story related by Paul Paone, Show Organizer and President (Meetings Technology Expo, Mixed Martial Arts World Expo, STS Challenge). A critical element in today’s trade show technology environment is dependable Internet access. Exhibitors demand this service to demonstrate online software, sign-up new customers, and stay in touch via email. Show management requires [...]

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Where Are All of the Trade Show Lead Follow-up Success Stories?

February 29, 2012

We know that many exhibitor’s do not thoroughly follow-up leads after a show.  However, there are some who do!  Although we do not hear about them.  These smart marketers are quietly securing orders and adding to their revenue stream by diligently contacting the leads from the last show.  They may be doing it as an [...]

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