Part One – From Conversations to Contracts

Directly from the Show Organizer’s Mouth:

What are the Effective Marketing Tools and Sales Processes Required to Win the Business?

Let’s Talk Trade Shows is pleased to offer, the first in a series of conversations with show organizers, which explores the marketing and sales processes trade show suppliers need to have in order to win the business. This material was created exclusively for the trade show and event suppliers community, in order fast-track your marketing so you can close more sales.

Show Organizers:

Chris Brown from NAB and John Galante from AE Ventures

The conversation with Chris and John started in the marketing arena, but naturally spilled over into the sales process.

How does a supplier become a trusted partner with a show organizer?

In this webinar, they answer these questions and more:

  • What process do you use to investigate potential new suppliers?
  • How do you keep up with the shifts and changes of supplier offerings?
  • What is the recommended first step for a new supplier to contact you?

As a supplier, your marketing budgets are not unlimited; they have constraints. So you are constantly assessing where you should place those dollars for maximize impact.  What specific marketing tactics will get you known by a show organizer?  Do you need to:

  • Attend every industry event?
  • Become a member of the right associations (IAEE, ASAE, MPI, PCMA, etc.)?
  • Be involved at the local chapter level on committees and/or boards of directors?
  • Use direct mail or email marketing to get introduced or continue the conversation?
  • Have a trusted colleague introduce you?
  • Be known for your thought leadership, as a quality content provider via a blogs, newsletters, etc.?
  • Align with a known preferred partner to get into the show?

By listening to this webinar, you will be able to determine what marketing tactics these two show organizers want to see from you.  With this new knowledge, you can review your current go-to-marketing strategy, and make the necessary changes to develop the correct mix and appropriate marketing dollar expenditures.

What marketing tools work?Accompanying Material

As part of this offering, there is a recommendations document where I outline what your next steps should be, after you and your company listen to the webinar.

In addition, each participant will also receive a half-an-hour consultation with me where we get down to the specifics of how to implement the recommendations.

To re-cap; you get the 1) webinar, 2) the recommendations document and 3) a half an hour consultation with me.

Webinar Fee and Giving Back to the Exhibition Industry

The fee for this webinar is $197.00 per company.  Please note: $50.00 of this fee will be donated to the Exhibition Industry Foundation (EIF) in your name.  The fee will apply to an entire company’s access to the material, whether in real time or an archived version.

eif logo banner 2 Part One From Conversations to Contracts

EIF’s Mission is “to ensure the success of the exhibitions and events industry as the premiere marketing medium by supporting research, promotion and education.”

Purchase this Webinar +

Click on this link to be taken to PayPal, where all credit cards are accepted.

Guarantee

Your investment has a money back guarantee.  We so convinced you will be satisfied with this webinar, Part One – From Conversations to Contracts, we offer an unconditional guarantee:  if, for any reason this eLearning event does not satisfy you, a refund will be cheerfully given.

Your Host – Joyce McKee

Joyce McKeeJoyce McKee is the CEO of Let’s Talk Trade Shows.  She has a broad perspective of the trade show and event industry starting as an exhibitor 28 + years ago.  Her philosophy is to “be brilliant at the marketing basics!” This means you need to know and understand the basics of marketing and how your company can heighten them to outshine your competition and win business.

Besides her own blog, Joyce facilitates two of IAEE’s blogs – The Center for Exhibition Industry Research [CEIR] and The International Center for Exhibitor and Event Marketing.  Her eBook, The Secret to Achieving Brilliant Returns at Your Next Event: a Guide to Maximizing Your ROI and ROO has been downloaded more than 7,000 times.

If you have any questions, please feel free to contact me.

Joyce's signature

972-569-8491

joycemckee@letstalktradeshows.com