Resources
Listen to the 2 part webinar Joyce conducted with Skip Cox. Both segments are about an hour and a half in length.
To obtain access to this free ROI Tool Kit, click here.
The ROI Tool Kit with Skip Cox
Skip Cox, President of Exhibit Surveys has created an ROI Tool Kit for exhibitors in the trade show world. It has been a joint effort of the International Association of Exhibition and Events (IAEE), Center for Exhibition Industry Research (CEIR) and the Professional Convention Management Association (PCMA).
In this first Webinar, Skip talks about the rationale behind creating the ROI Tool Kit and how it was developed by his company. This has been years in development and was just released in January of 2008.
Skip Cox Part II – How To Use The ROI Took Kit
In this webinar Skip walks us through the ROI Tool Kit so you can see how to apply this tool to determine your trade show ROI.
For those who do not have the time themselves to do the evaluations, Joyce offers a great service — she will collect your information and provide a PowerPoint Presentation of your data along with other exhibition industry information on the landscape of the trade show environment today. Of course there is a fee for this service, but for busy managers, it’s more than worth it. You can check it out at www.letstalktradeshows.com/roi.
Fish in a Barrel, or Filling your Nets? Proprietary Events vs. Exhibitions in the B2B High-tech Industry
Authored by Ian K. Sequeira, Executive VP
August 2008
Proprietary events provide specific, quantified, benefits in key performance categories that are important to the constantly morphing world of high-tech. This performance data compiled over high tech events, amplifies the issue of choices in terms of setting event-mix strategies. Explore how the unique benefits of B2B exhibits and experiential marketing remain as the most effective means to accomplish market reach and penetration, to develop new customer acquisition, and to build positive brand awareness and equity.
http://www.exhibitsurveys.com/whitepapers
The Expo Group White Papers
The Expo Group has funded these informative White Papers – they are a MUST READ!!!
Podcasts Conducted by Joyce McKee and Guests
And our entire podcast series.
