Resources
Exhibit Surveys in conjunction with IAEE, CEIR and PCMA have created the ROI Tool Kit. Listen to the 2 part webinar Joyce conducted with Skip Cox. Both segments are about an hour and a half in length.
The ROI Tool Kit with Skip Cox
Skip Cox, President of Exhibit Surveys has created an ROI Toolkit for exhibitors in the trade show world. It has been a joint effort of the International Association of Exhibition and Events (IAEE), Center for Exhibition Industry Research (CEIR) and the Professional Convention Management Association (PCMA).
In this first Webinar, Skip talks about the rationale behind creating the ROI Toolkit and how it was developed by his company. This has been years in development and was just released in January of 2008.
A second webinar will walk us through the ROI Toolkit so you can see how to apply this tool to determine your trade show ROI.
Skip Cox Part II - How To Use The ROI Took Kit
Skip Cox, President of Exhibit Surveys created an ROI Toolkit for exhibitors in the trade show world. It has been a joint effort of the International Association of Exhibition and Events (IAEE), Center for Exhibition Industry Research (CEIR) and the Professional Convention Management Association (PCMA).
In this first Webinar, Skip talked about the rationale behind creating the ROI Toolkit and how it was developed by his company.
In this webinar Skip walks us through the ROI Toolkit so you can see how to apply this tool to determine your trade show ROI.
Exhibit Surveys White Paper
Fish in a Barrel, or Filling your Nets? Proprietary Events vs. Exhibitions in the B2B High-tech Industry
Authored by Ian K. Sequeira, Executive VP
August 2008
Proprietary events provide specific, quantified, benefits in key performance categories that are important to the constantly morphing world of high-tech. This performance data compiled over high tech events, amplifies the issue of choices in terms of setting event-mix strategies. Explore how the unique benefits of B2B exhibits and experiential marketing remain as the most effective means to accomplish market reach and penetration, to develop new customer acquisition, and to build positive brand awareness and equity.
http://www.exhibitsurveys.com/whitepapers
The Expo Group White Papers
The Expo Group has funded these informative White Papers - they are a MUST READ!!!
Podcasts Conducted by Joyce McKee and Guests
And our entire podcast series.