ROI Analysis Package
Is your boss asking?
Show me the results for our 2011 trade shows!
Fall is the season for planning 2012 marketing activities. However, to plan for the future, one needs to look back on past results.
You may be like many exhibit managers who feel their exhibit program did well this year, but do not have the hard evidence to validate it.
Without the statistics, budgets are reduced and personnel eliminated. You know the drill — marketing has to prove itself!
On top of the tremendous logistics each trade show requires, your CFO and CEO now wants you to improve the profitability of each show and demonstrate the company’s return on investment from exhibiting. And you may not know how to do that.
Speaking the Language of Numbers
Imagine showing the CEO/CFO that your last trade show produced a 10:1 return on the dollars invested, or possibly more? What about combining all your shows, what return did they bring your company?
Having solid statistics would put you in the driver’s seat. But you are limited on time and expertise to create the correct document which shows the performance of your 2011 trade show calendar.
Well, we can help you!
Let’s Talk Trade Shows has a service that elevates these ROI reporting headaches.
TRADE SHOW TOOL SIMPLIFIES ROI REPORTING
Assessing the ROI from shows can cost anywhere from $15,000 – $25,000 or more. Over the past 30 years, our clients have paid us that much and more than that to produce a report on the ROI of an event program.
We can help – and it won’t cost you $25,000 for this consultation.
With the ROI Tool Kit, you will know how to determine the bottom line for each trade show.
The ROI Tool Kit, created through collaboration with Professional Convention Management Association (PCMA) and IAEE, is used to assist exhibiting companies preparing for their participation in an event by first helping them to answer the question, “Should my company exhibit and, if so, how many staff should I bring and what size space should be planned to best accomplish objectives?” The Tool Kit also assists in measuring performance and outcomes from participation in exhibitions and events, as well as providing an in-depth analysis of notable growth from one event to the other.
For this effort, we will be using the post-event measurement portion, which covers the following:
ROI Tool Kit in Action
Working jointly, I will gather specific figures from you and the show we are evaluating. We will fill in this form (below) with your show specific information. This graph is an example of a 10 x 10 exhibitor who attended a technology show.
Once the information is loaded into the ROI Tool Kit, it calculates the return and you have a report which looks like this:
Please note that the ROI Tool Kit only calculates one show at a time.
The Let’s Talk Trade Shows ROI Service
When you register for this service, you will receive:
- A Customized Trade Show ROI Tool Kit Report for each show
- A PowerPoint Presentation of your results that includes overall exhibition industry statistics
- Personalized Training to show you how to use the ROI Tool Kit for future analysis on your shows
Your upper management will be impressed with your careful and thoughtful PowerPoint presentation of the final results from a particular trade show.
Let’s Talk Trade Shows will help you clearly demonstrate the ROI of your trade show with numbers, charts and graphs the C-suite can understand – using industry research, consultation with a 30+ year veteran of trade shows, and a re-usable tool kit.
Wouldn’t you like to show your management a report with a 12:1 return on the trade show like this?
MAKE BETTER TRADE SHOW DECISIONS
Make better decisions about:
- which shows get future marketing dollars
- what to do to improve your results from a show, going forward
Your customized report will make it easy for you to show the bottom line impact of your trade show marketing programs and offer ideas for improvement over time.
SPECIAL PRICE FOR NEW CUSTOMERS
Our normal fee for this service is $2,500 per trade show; but as a new customer, we are extending a special pricing offer of only $1,250.00 for each show. Evaluating multiple shows may qualify you for a discount.
Why would we do this?
It’s simple.
We wanted to extend to our first time customers an offer they couldn’t refuse.
We believe in measurable results, don’t you?
When you sign up for this service you will receive:
- Answers to your questions about the real ROI of your trade show program and your company’s bottom line.
- Advice on “How do I present this information to the boss?”
- A customized report on your exhibiting history using your numbers – ready to present to your management delivered in a PowerPoint presentation format. It will include overall exhibition industry numbers from CEIR (Center for Exhibition Industry Research) and the Oxford Economics Institute.
All of this for the introductory price of $1,250.00 per show
We can prepare your report in a few days – just in time for your next CEO presentation or before you purchase space in a trade show that is no longer producing favorable results for your company – depending on the information you already have available.
Contact Joyce and get your questions answered about this service!
972-569-8491
joycemckee@letstalktradeshows.com
P.S. We are so certain that you will be delighted, that if you do not think this service is right for you after your initial consultation with Joyce McKee, we’ll refund your money.
What Customers Say About Joyce McKee:
“I’d like to introduce you to Joyce McKee. Joyce helped us tremendously at Apple to determine ROI of many of the events we did. She is well respected in the event world, has presented at many conferences and is well connected in the industry.” Sue Otten, former Apple Senior Manager, Business Sales Programs
“Joyce is passionate about trade shows. Her expertise in trade show marketing has made an impact not only for The Expo group, but all of her other client’s. We found her to be a skillful researcher who produces insights for our clients about their exhibitors.” – Barbara Fett – Director of Business Development, The Expo Group
“Trade shows are fun, exciting and very expensive. You are trying to decide - ”Is it really worth it?” Trade shows can be your best source of customer leads and potential business partners, but only if pick the right shows and have a clear plan to get your money’s worth. There is only one person on this planet that knows how to get the most bang for your buck – and is Joyce McKee. Joyce helps you make the right decisions before, during and after the show!” Doug Smith, former Director of EMC Video Solutions Group, and serial entrepreneur.
