“Find out how one trade show
manager turned her company’s
bottom line around when she went
from zero to an ROI of 10:1,
practically overnight….”

As an exhibit manager, do you:

• Feel doubt about the performance of your trade show?
• Have the assurance of facts and figures to prove its worth to your company?
• Can you afford to simply throw away a profitable exhibiting experience because you don’t have the proof?
• Feel pressed for time?
• Bear the pressure of managing multiple trade shows simultaneously with a shrinking budget while upper management puts the heat on you?

Without the statistics, budgets are reduced and personnel eliminated.  You know the drill — marketing has to prove itself!

On top of the tremendous logistics each trade show requires, your CFO and CEO now want you to improve the profitability of each show and demonstrate the company’s return on investment from exhibiting.

Which of these career stresses keeps you awake at night?

• Your CEO thinks you’re not getting a good enough return on investment from your trade show program
• Traditional trade show metrics like “leads generated” aren’t telling the full story
• You’re confident that trade shows are making money for your company but don’t have the numbers to prove it
• You can’t quickly pinpoint where the problem is and all your efforts to do so turn into finger-pointing sessions between marketing and sales
• Your job depends on identifying and tracking performance metrics for your trade show programs

Let’s Talk Trade Shows has a service that offers a reliable, easy-to-use solution to these headaches.

TRADE SHOW TOOL SIMPLIFIES ROI REPORTING

Assessing the ROI from a show can cost $25,000 or more.  Over the past 30 years, our clients have paid us much more than that to produce a report on the ROI of an event program.

How would you like to be in the driver’s seat?

We can put you there.

Ever imagine what it would be like to show the CEO/CFO that your last trade show produced a 10:1 return on the dollars invested?

We can help – and it won’t cost you $25,000 for a consultation with an expert.

With the ROI Tool Kit, you will know how to determine the bottom line for each trade show.

When you register for this service, you will receive:

• A Customized Trade Show ROI Tool Kit Report
• A PowerPoint Presentation of your results that includes industry statistics
• Personalized Training to show you how to use the ROI Tool Kit for future analysis on your shows

Upper management will be impressed with your careful and thoughtful PowerPoint presentation of the final results from a particular trade show.

Let’s Talk Trade Shows will help you clearly demonstrate the ROI of your trade show with numbers, charts and graphs the C-suite can understand – using industry research, consultation with a 30+ year veteran of trade shows, and a re-usable tool kit.

Wouldn’t you like to show your management a report showing a 12:1 return on the trade show like this:

MAKE BETTER TRADE SHOW DECISIONS

Make better decisions about:

• which shows get your marketing dollars
• what to do to improve your results going forward

Your customized report will make it easy for you to show the bottom line impact of your trade show marketing programs and offer ideas for improvement over time.

SPECIAL PRICE FOR EARLY CUSTOMERS

Our normal fee for this service is $2,500 per trade show, but as an online registrant today, we are extending a special pricing offer of only $995.

Why would we do this?

It’s simple.

We wanted to extend to our online customers an offer they couldn’t refuse.

Click Here to Get the Best Price Now

We believe in measureable results, don’t you?

Here’s what you can expect:

• Answers to your questions about the real ROI of your trade show to your company’s bottom line
• Answers to “How do I present this information to the boss?”
• A customized, professional report on your exhibiting history using your numbers – ready to present
• Industry  numbers from exhibition organizations like CEIR (Center for Exhibition Industry Research)
• Over 30 years of “best practices” research and in-the-trenches experience applied to your situation
• An accompanying video from Let’s Talk Trade Shows CEO Joyce McKee with an overview of your results

Click Here to Get Your Report Started Now!

We can prepare your report in a few days – just in time for your next CEO presentation or before you purchase space in a trade show that is no longer producing favorable results for your company – depending on the information you already have available.

LOOKING FOR A FEW GOOD MARKETERS

Sign up now and:

• Start making better decisions based on solid numbers!
• Allow your trade show efforts to reflect their true impact to your organization!
• Start speaking to the CEO and CFO in numbers they understand!

What Customers Say About Joyce McKee:

“I’d like to introduce you to Joyce McKee. Joyce helped us tremendously at Apple to determine ROI of many of the events we did. She is well respected in the event world, has presented at many conferences and is well connected in the industry.”  Sue Otten, former Apple Senior Manager, Business Sales Programs

“Joyce is passionate about trade shows.  Her expertise in trade show marketing has made an impact not only for The Expo group, but all of her other client’s.  We found her to be a skillful researcher who produces insights for our client about their exhibitors.” – Barbara Fett – Director of Business Development, The Expo Group

“Trade shows are fun, exciting and very expensive.  Is it really worth it?  Joyce helps you make the right decision, and shows you how to get the most bang for your buck.”  Doug Smith, Managing Director, The Minor Group

AN INCREDIBLE VALUE – Only For Our Online Customers Today!

• A Customized Trade Show ROI report – a $2,500 value for only $995!
• Two hours of consulting with Joyce McKee, including video explaining charts and numbers in the ROI report – a $700 value!
• Free use of the ROI Tool Kit – forever!  We give you our advice, research and tools the first time, which you can then easily apply to all your trade shows for continuous measurement of your marketing campaigns!  It includes a free webinar on our ROI Tool Kit that will let you leverage its power for yourself.  Value — $2,500 per trade show.

Click Here to Show the Impact of Trade Shows to Your Company’s Bottom Line Now!

972-569-8491

P.S.  We are so certain that you will be delighted, that if you do not think this service is right for you after your initial consultation with Joyce McKee, we’ll refund your money.