Finally! Discover Why Some Exhibitors Almost Always Succeed At Trade Shows While Everyone Else Struggles To Break Even (or worse)...
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Since 1983 I have watched too many companies waste precious marketing dollars on trade shows and events – they were clueless as to how to make the most out of this potentially significant marketing vehicle. In fact, we could have paid off the national debt with all the mis-placed marketing dollars! At the same time, I know personally how powerful event marketing can be and how great the return can be if you approach it the right way (more about that in a minute). I've been in your shoes. |
My name is Joyce McKee, and I'm the founder of LetsTalkTradeShows.com.I've been an exhibitor and in fact, in early on I helped pioneer a breakthrough innovation.
My introduction to the trade show industry was in producing the first Local Area Network (LAN) on a trade show floor way back in 1983.
It was so ahead of it's time. This broadband LAN carried voice, video, text to booths who had signed up to be apart of this special feature at the show.
The Seybold Report, July 11, 1983 said...
“The most impressive exhibit of all was the one sponsored by the Association itself. They called it AISP-Net1, signifying that this is the first local area network by the Association of Information System Professionals.”
In 1985 I gathered a group of high tech vendors (including Microsoft) to study the impact of seminars in the sales cycle.
One of the things we discovered helped shape the entire industry -- it turned out that our research showed attendees were willing to pay for a seminar experience - if it was quality content.
Interestingly, the next year Microsoft started offering paid seminars!
My clients have included names such as Microsoft, Xerox, Apple, and my annual reports ended up on the desk of Steve Jobs.
In 2000, I Chaired the Strategic Planning Committee for IAEM and am currently on the Committee.
And from 2005 until 2007, I was a Board Member of IAEE’s Services Board.
If you've been in the industry for a while you may have seen me present at events like IAEM, National Association of Consumer Shows, DFWAE, HR Southwest, CEMA, or The CEO Institute, among others.
I'm not telling you all this to brag.
As you know there is are a lot of people online and off who present their theories about event marketing -- and while I've come across some great resources (which I'll share with you), there are also many who have only too recently become 'experts' after just a few months or years who can really steer you wrong.
When it comes to following someone's advice, if you're like me you want to know they know what they're talking about.
So I've listed just some of my accomplishments over the last 25 years is to give you an idea of what I'm about and that I've learned a few things about what works in event marketing.
The bottom line is...
There is a Desperate Need For
Effective
Exhibitor Training...
It's become abundantly clear to me that especially small growing companies without a dedicated event marketing staff desperately need training on how to effectively reap the benefits of face to face selling and exhibiting.
I'm determined to help you stop wasting your marketing dollars and in fact get a positive return so you can redirect more resources to achieve the growth targets you've set for your company more quickly and easily.
Sometimes It Really Is 'Who You Know'...
As you can imagine, over the years I've developed a massive 'whos who' network of event marketing leaders and experts.
"How can I use my knowledge and the vast network of other respected event marketing gurus to transform the landscape of misdirected money, time and effort?"
Immediately I thought of the Internet.
I decided to create a resource where the thousands of companies can obtain reliable, relevant information on how to make event marketing truly pay off consistently by following a proven formula we've learned over the years.
Thus this idea was born.
And quite frankly, the timing is perfect.
Why The Trade Show Industry Is Poised
For Dynamic Growth...
This year is already shaping up to be a major opportunity for those who are positioned to take advantage of the trend toward face to face marketing.
It's easy for companies who have not tasted the positive results to dismiss 'trade shows' as ineffective and expensive.
But here's the inescapable truth...
It is getting harder and harder to reach customers through impersonal and distant communication channels like television, magazine and direct mail advertsing due to the sheer volume of the marketing messages coming at them.
And the result is your customer is increasingly seeking out live, personal, face to face environments where they can see, hear, touch and taste the products and services they are seeking to buy.
In fact, because of the skepticism customers feel toward marketing messages, one of the major benefits to both the seller and the buyer at trade shows is the ability to interact one on one.
This trend is growing fast so if you want to position your company to thrive, listen closely to what I'm about to tell you.
Why Trade Shows Are A Goldmine For New Business
If You Know What You Are Doing...
While some companies just attend trade shows to maintain a 'presence' in the market or to generate buzz, savvy exhibitors know trade shows represent a gold mine for getting new customers.
Put differently, for small businesses trade shows represent an investment with rapid profit potential, not just a marketing expense.
In fact, according to attendee surveys by Exhibit Surveys, Inc., up to 79% of attendees are not current customers... they are fresh leads, brand new potential buyers.
What's more, they are qualified buyers as some eye opening statistics from the same survey show 82% of booth visitors are interested in the product or service displayed, 53% plan to buy in the next year...
And, equally important, 78% have influence in the buying decision.
Sure, many sales people hate trade show leads because they don't appear to convert well into sales.
But that is just another myth (and believe me, there are a lot of myths in our industry!).
A three year study by the Advertising Research Foundation (ARF) released in January, 2008 shows that in-person events were shown to increase "purchase intent" as much as 52% which "translated into sales about 50% of the time."
Other research shows that trade show leads are easier to close on fewer follow ups than other leads because the prospect has already developed a connection with your company, your products, and your sales people in a live environment.
Here's What's REALLY At Stake If You
Don't Master Event Marketing Soon...
If you aren't gathering new customers at trade shows in your industry, the odds are your competition is snapping up business that could be yours!
Imagine being in your customer's shoes for a moment.
If she can see a product demonstration, gather all the information she needs to make an informed buying decision, get her questions and possible concerns answered by a friendly, knowledgeable representative of your competitor... who do you think she will buy from if all she can get from you is a website or a brochure by mail or a phone call.
The inescapable truth is that if you are competing for customers on the trade show floor and your company doesn't have an effective presence there, you lose by default.
Can you afford to give up that business to your competition?
Fact is, your customers are at trade shows looking to buy what you have to sell.
You've got a great product and with the right strategy you can compete with an advantage at trade shows (as I'll show you in just a minute).
Your company deserves a piece of that new business!
If you compete with an advantage on the trade show floor you can fill your sales funnel with new leads and close them faster than other lead sources.
Even if you have a limited event marketing budget, you can dominate the trade show arena for your target customer.
Imagine for a moment what THAT would do for your bottom line this year!
Of course, the most successful exhibitors know the competition on the exhibit floor is fierce.
To Get the Lion Share of Traffic to Your Booth
You Need To Follow A Proven System
Before,
During,
and After The Show...
If you don't have a system, in other words, you don't really stand a chance against better informed competitors.
The problem is, how do you learn to effectively exhibit at trade shows?
It's especially difficult when you only attend a few events a year and don't have dedicated staff for event marketing like larger companies do.
You just have to know the formula and follow it... That's is why I wrote a ground breaking book for event marketers like you who are serious about having your best show ever next time out, and every time thereafter. Introducing...
And it's jam packed with the successful formula I've distilled from my 25 years in the Trade Show industry. |
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Here's what just some trade show industry leaders have said about "The Secret to Achieving Brilliant Returns at Your Next Event: A Guide for Maximizing ROI and ROO"
Joyce, Congratulations, I read the guide last night and found it to be an excellent resource, especially for those who may be new to the world of exhibition marketing. You have gathered key concepts in a way that is both comprehensive and easy to understand. |
This brilliant eBook is a complete and concise guide to exhibiting in this era of shrinking budgets and new media opportunities. Smaller companies looking to get a greater return on their exhibit investment need this eBook. Companies with established exhibit programs wanting to reevaluate their programs also need this eBook. Congratulations to Joyce McKee for creating this powerful marketing tool. |
Click Here To Order Now - $1 for 7 Days!
Hi Joyce, I’ve read the eBook – couldn’t resist! I like it. Lots of good information and insights. I think it’s perfect for smaller exhibitors. Wish I would have had it years ago when I first started exhibiting! There are also some key parts that my larger clients would benefit from.
My favorite part was about the lead information that you advise gathering during the show. So critical to personalizing great follow-on activities. I also like how the event is “sandwiched” between pre and post marketing communications and how you target your show experience.
Thanks, Ardath Albee |
I urge any first time exhibitor, or anyone who is considering exhibiting in a trade show, to read Joyce's eBook. Her facts, hints, and discussion points are all spot on. As a part of the trade show management side of the business, I am thrilled when new exhibitors have researched all of our marketing opportunities and know how to ask the questions that will maximize their show experience.
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Click Here To Order Now - $1 for 7 Days!
Who Is This eBook For?
Any company that wants to get the most out of trade shows and...
Save time preparing for event
In other words, if you understand that trade shows are a gold mine if you can effectively present your products and services, then my new book and Lets Talk Trade Shows is for you.
Click Here To Order Now - $1 for 7 Days!
Once you read my ebook, you'll know exactly why some exhibitors always seem to rock the show, while most fail to achieve the results they'd hoped for or incurr losses.
And, more importantly, you'll know exactly what your company needs to do to join the successful few who follow a proven formula for event marketing success time after time.
You'll have a major advantage over your competitors if they don't have this information because there simply aren't any other sources that have all the information you need in one convenient, cost effective place.
What Makes My Formula So Different From
Other Exhibitor Training?
The fact is you can find 'training' on how to exhibit all over the Internet and in a wide array of off line sources, too.
I know because I've searched far and wide to find the best information for you.
I've pulled everything you need to know to successfully exhibit at your next show and put it in one convenient package for you.
You get a simple, easy to understand five part formula to guide you from before, during, and after the show to maximize your profits and minimize your costs.
Once you can follow a proven formula, you can concentrate on what you do best which is to show and sell what your company has to offer.
Here's What You'll Discover...
Whether you are just starting out or whether you have experience under your belt already, you'll find what you need in this thorough step by step ebook...
Take a look at just some of the things you'll discover...
- What's working now: the latest trends in trade show attendence.
- How to determine which shows to attend (and which ones to avoid)
- Three simple methods to determine if your customers will be at a show
- The crucial question you must ask before you attract a prospect to your booth
- Why event selection is the foundation you must build before attending because everything else rests on this and helps assure you'll be at the right place at the right time
- How to know if the event organizer is giving you the real scoop on the event... or whether you are getting puffery (there is nothing worse than a dead show!)
- Four ways to do pre-show research... and how that can help your sales team to pick who should attend the show
- Three basic types of trade shows... and the differences between them
- The power of third party audits and how to use them to avoid dud shows and focus on those likely to reap major rewards
- The little known truth about attendee numbers... why more is not always better
- The trap companies fall into that drains their resources and fails to produce profits
Click Here To Order Now - $1 for 7 Days!
- Two things you must measure to correctly determine ROI....
- The essential questions to ask in the pre-show stage that easily guide your show prep and beyond
- How to set short and long range goals for your event participation (and how that affects your ROI)
- How to know if you need to adjust your strategy and tactics while AT the show
- Where to find the right data to set objectives for sales
- Seven questions to ask to help you determine the right objectives to shoot for and specific metrics to track
- How to use this data to carefully select which events to exhibit at and thereby save valuable time and marketing capital
Pre-show activities... (what you should be doing before the show to get ready like clockwork every time...
- What the most important document you must consult before a show... and why skipping even one line can cost you big (as much as 20% more)
- The five basic rules of booth design
- Why effective pre show planning can boost the traffic and effectiveness of your exhibit by up to 30%
- Five steps to pre-qualify leads following a simple step by step system (this is key... 80% of trade show leads statistically are not followed up on!)
- What key factor accounts for 85% of the sales at a show (and what to focus on to maximize that number)
- Why literature at your booth can actually hurt sales (unless it's used in this specific way)
- Two things to quiz your staff on before you let them anywhere NEAR the trade show booth
- What to do to maximize your exposure at the show -- before you even get there
Click Here To Order Now - $1 for 7 Days!
- Three questions to ask in creating your campaign message to help draw people to your booth at the show
- A little followed secret for avoiding paying 'floor prices' for contractor services at the show
- 13 ways to control costs at the show during your pre-show prep
- More than eight proven strategies to increase traffic to your booth in the pre-show prep
- What single factor can make or break your event ROI while you are at the show
- The essential elements of the best promotions
- Six common mistakes your event staff can make that absolutely kill your event results
- Nine keys to train your staff so they engage every visitor effectively and capture the maximum amount of qualified leads
- Which colors to use in your booth (and which to avoid like the plague)
- Five tried and true rules of booth design (and when to break them)
- How to ethically capture traffic that went to your competitors booth and engage them 32% more effectively
- One of the biggest factors that determines how much attention your booth gets from potential buyers
- A key belief to instill in your salespeople that is common to almost all the best salespeople (then watch your lead conversion skyrocket!)
- Five things you need to know about tradeshow giveaways (when to use them - and when not)
- Two little undestood tactics to keeping your staff energized and focused and engaging while your competitors fall prey to fatigue
Click Here To Order Now - $1 for 7 Days!
As you can see, everything has been laid out for you to simply follow in a step by step fashion to put on your best show ever.
But what about after the show?
We've got you covered there, too!
You'll discover...
- Why the effectiveness of following up with leads is determined at the show
- How to build trust and establish a firm foundation for contacting leads after the show
- Three fatal errors that dramatically reduce lead conversion and how to avoid them
- How to finally harness the power of 'Drip' marketing campaigns for lead follow up
- A simple, yet little understood or practiced technique for warming up trade show leads and spread positive word of mouth
- Nine components of effective initial lead follow up
- How to assure that your trade show leads cost you 50% less than any other kind of lead generation
- Five tips for PR after the show
- What specific type of website you should use to capitalize on emerging trends
Perhaps the most important aspect of the formula is how to correctly measure ROI.
After all, if ultimately you discover that exhibiting increases your sales and leads to a net profit, you'll adjust your participation accordingly.
Click Here To Order Now - $1 for 7 Days!
And, if you find out that the numbers simply do not work even when you follow all the best practices, then you'll know to put your marketing dollars elsewhere!
In my consulting there have been a few cases where that was precisely what I recommended.
With that in mind in my book you will finally discover...
- Seven objectives successful companies have for their tradeshow attendance
- Two questions that go beyond numbers and tell you when your event participation was a success
- Four simple questions to get your whole team on the same page and measure results of trade shows
- The mistake more than 80% of companies make when measuring ROI (odds are you are dead wrong)
- Why the exhibition model is different than other marketing models and what to do about it
- Why less than 50% of companies efforts are consistent in measuring ROI and what it's costing your company
- A brilliant tool for measuring ROI that is FREE and fully explained...
Click Here To Order Now - $1 for 7 Days!
Armed with this, you can be better prepared before, during, and after the show than your fiercest competitors... they won't know what hit them.
But You Get So Much More Than An eBook...
You also get to try out the first membership site with a complete, step by step formula for event marketing success!Introducing:LetsTalkTradeShows.comThere has never been a resource available like this before to exhibitors. |
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When you log in, here's what you'll find...
- Webinars where you will see AND hear myself and other industry experts sharing a wealth of knowledge that goes deeper into the five step formula covered in my book
- Podcasts where you can hear interviews between myself and industry experts as we continue to provide you more of the answers you need to succeed brilliantly at your next event
- Quick start training to get you ready for a show that is 30 days away or less when you have to know just the essentials in a hurry!
- Articles that support each step of our five part formula and go beyond as I draw from the best resources around the Internet for you to have in one convenient place
- Trade Show industry resources are also hand picked by myself and arranged so that you can find what you need quickly and easily without having to take the time to search all over the Internet
- A PRICELESS ROI Tool that is explained in detail and available to you FREE so that you can effortlessly calculate with precision what your true ROI is from each trade show
- All at your finger tips 24/7 so you get the answers you need when you need them!
And much more...
You have to experience it for yourself (in a minute I'll show you how you can do just that for 30 days absolutely FREE).
We both know the trade show industry is ever changing.
That's why LetsTalkTradeShows.com changes continuously, too, so you can stay ahead of your competion and get the answers you need.
Each month we'll update your one stop resource for achieving trade show success and you can stay on top of what's working in event marketing and what's not.
Think of LetsTalkTradeShows.com as your outsourced research team that keeps you up to speed on anything worth knowing about trade shows.
Just think, without hiring anyone in house you can now have a resource each month online that provides ideas, counsel and pertinent information on how to have the best trade show or event ever!
A place where you can easily find the answers to your questions about how to use the event marketing to fill your sales pipeline full of leads and have a significant return on your investment.
You can imagine how much of a huge time saver this resource is because you don't have to spend endless hours in search for the right information.
Click Here To Order Now - $1 for 7 Days!
More important, you know that the information you get from LetsTalkTradeShows.com is drawn from bonafide experts and leaders in our industry.
You won't have to wonder if the advice you are getting is sound or not.
Plus, we know some people like to read, some like to watch video, and some people prefer to just listen to audio.
You'll find what you're looking for in mulitple formats for your convenience and ease of learning.
Because of my extensive network of experts and industry leaders, you now have access to some of the best and the brightest consultants, exhibitors, event promoters and other people it would be nearly impossible to get access to yourself efficiently.
We're all about results.
LetsTalkTradeShows.com is a place to see what actually works – and you can take the ideas you learn and apply them directly to your own event marketing efforts.
If you've ever just wanted someone to take you by the hand and show you how it's done... this is exactly what you've been waiting for.
And remember, it's all at your fingertips twenty four hours a day all year long.
So you can log in and plan an event... or if you're in a bind you can access the answers you need while you are AT the tradeshow anywhere you have Internet access!
In The Past, For This Depth of Education You Would Have to Wait Until a Conference And Send An Employee In Person. With All The Assocciated Costs...
It's not just about paying the conference fee, of course.
You'd have to cover travel expenses, down time for that employee while they were on the road (and a few days of catch up on the pile of work waiting when they got back!).
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Let’s take a look – Conference fees somewhere between $850 to $1500
- Then airfare - $500
- Hotel 2 nights $500
- F & E $250
- This gets expensive, plus the person is out of the office
- And let's not even get into all the hassle of flying these days!
Add it all up and you're facing AT LEAST $2,100 per conference.
Don't worry, VIP Membership at LetsTalkTradeShows.com won't cost even a fraction of that amount.
Click Here To Order Now - $1 for 7 Days!
When you order today you get these bonuses...
Bonus #1: 30 Days FREE VIP Membership to 'LetsTalkTradeShows.com'
You'll have instant access to all the webinars, podcasts, articles, tools, and trade show industry resources that I described above, and more will be added each month!
Bonus #2: The Marketing MO ebook
The Marketing MO 96 page ebook - it FULL of templates. So often we do not know where to start and here is a treasure trove of "best practice" for all aspects of marketing - including trade shows.
Bonus #3: The Bill Sell Pulver Media ebook
The Bill Sell Pulver Media ebook - pack with facts and ideas. It is a great compliment to our ebook. Now it is written for those who are possibly exhibitors at the Pulver Media shows - but he is lending this expertise to our member - thank you Bill!!
Bonus #4: The Ardath Albee ebook
This eBook explores the 5 Catch Factors and how, by appealing to them, your content and communications are set to catch your lead's attention—and keep it—from their early buying stages through sales readiness.
Catch Factors command your lead's attention, increase mindshare and accelerate buying behaviors. We all need this type of information.
Bonus #5: Sales Lead Management Association Report
2nd Annual Sales Lead Management Survey Results
"This Sales Lead Management Survey, was taken by 144 southern California, primarily small, private businesses. The results indicate we have not progressed very far in 41 years. 68.8% of those who took the survey still do not qualify inquires before giving them to their salespeople. 52.4% still have no formal process for compiling sales forecast reports. And 82.8% do not track the return on investment for lead generating investments. Granted these numbers reflect small company thinking (97.2% of those that took the survey have 49 salespeople or less), but even larger companies have similar roadblocks."
This is a great report full of practical and useful statistics you can profit from.
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How Much Does It Cost To Get "The Secret To Achieving Brilliant Returns At Your Next Event" And All Those Bonuses?
I have spent a considerable amount of time researching and developing the my new book and I'm proud of the result and what it can do for your company and the trade show community.
Given my 25 plus years of experience it would be unfair if I didn't share this proven formula with the companies just like you who would benefit most from this amazing information.
We are so sure this will be the best investment you'll ever make for your business, we are willing to let you give it a full 30 day trial for ONLY $47. Immediately you'll be able to plan your next trade show knowing you're following a proven formula that's worked for countless successful exhibitors. PLUS... You'll get VIP Charter Membership. For a LIMITED TIME, we are making available VIP Charter Memberships. What does this mean? You are guaranteed the lowest price of ONLY $47 for LetsTalkTradeShows.com. |
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If in the future we should ever raise the price, and we probably will, you will be "grandfathered" in at the price of only $47.
This means your price will NEVER GO UP.
The pricing of LetsTalkTradeShows.com is a simple $47 per month, which is fair and a miniscule amount compared to the amount of time, money, and effort you will save by applying proven trade show success formulas to your upcoming events.
Click Here To Order Now - $1 for 7 Days!
Remember, to get training like this you used to have to go to a live conference and I showed you how that would cost at LEAST $2,100 on average.
In contrast, my ebook and LetsTalkTradeShows.com is right at your fingertips twenty four hours a day, seven days a week, all year long.
And it's all just $47 a month!
That's less than the cost of meals for ONE day on the road!
That means you save $2,053 per conference that you can instead apply to your marketing budget.
Plus, we're not even factoring in that man conferences overwhelm you with information you can't absorb in just a few days anyway.
And, there is no guarantee that any given conference has the calibre of experts and industry leaders that we have at LetsTalkTradeShows.com.
I'm certain, this will be the best investment you've ever made and the only thing you'll regret is not having registered sooner than right now.
Time Is Running Out!
If you haven't put on a successful exhibit (or would like to surpass your existing best ROI) or plan to do so soon, Act NOW!
Stop going to trade shows and exhibiting without a proven, step by step system!
With the combination of my new book and LetsTalkTradeShows.com membership, you will have peace of mind knowing that your event marketing strategies are guided by best practices proven over 25 years in the trenches.
Get my new ebook, "The Secret To Achieving Brilliant Returns At Your Next Event" and your 30 Day trial membership to LetsTalkTradeShows.com - Sign-up Immediately.
Of course, if you decide to just keep the ebook you can cancel your VIP membership to LetsTalkTradeShows.com anytime - but I bet you will stay.
Click the Buy Now button below and proceed with the Payment. $47 per month is a small price to pay for ensuring smooth trade show events and peace of mind!
Limited Time Priority
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Here's to your next trade show success,
Joyce McKee
P.S. - Every time you exhibit at a trade show without the proven formula to event marketing success is needlessly gambling with your marketing budget. In other words, you could lose money on your next trade show!
P.P.S. - When you take advantage of our Charter Membership, you will be locked into our introductory low price of only $47. Even if we should double or triple our monthly fee, you'll only pay $47 for as long as you remain a member.
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