Posts tagged as:

CEIR

CEIR Needs Your Input

April 15, 2009

Cathy Breden, the Executive Director of CEIR, is soliciting your opinions. Here is the information from her: As an exhibition industry professional, you know that the exhibition industry is evolving and continually changing. To gauge the extent that digital marketing affects exhibition success, the Center for Exhibition Industry Research (CEIR) is partnering with George P. [...]

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What is the Cost of a Trade Show Lead?

February 27, 2009

By now you know that I am a research junkie – I love research!! That is one of the reason I hang around the Center for Exhibition Industry Research (CEIR). This week they published a new report,The Cost Effectiveness of Exhibition Participation: Part 1. It is Report SM 37 and you can find it at [...]

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Wisdom for the Economic Storms

October 9, 2008

In the world of events and face to face marketing there is a repository of vast knowledge – Doug Ducate. One can ask a question and this incredible resource has answers, backed up with statistics and wisdom. I have the privilege to facilitate the Center for Exhibition Industry Research’s (CEIR) new blog. In this week’s [...]

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The ROI Tool Kit: Unlocking The Mystery of Determining Trade Show ROI

February 7, 2008

Last week I had the privilege of being interviewed by USAE news writer, Kevin Eaton. He was asking for my comments and opinions on the new tool from Exhibit Surveys – the ROI Toolkit. The article will be coming out on February 12, 2008. This effort was a collaborative effort by the Center for Exhibition [...]

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