Posts tagged as:

creating the best show ever

Hitching a Ride on Your Company’s Blog for Your Trade Show Activities

February 13, 2012

Next week, The International Center for Exhibitor and Event Marketing (ICEEM) is hosting a webinar and I am presenting the section on blogging.  The session description is as follows: There’s no question that a company’s blog is a vehicle for communication with its key audience. These community members like to be informed on what is [...]

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Quality Content Drives Interest – Are You Providing It?

February 9, 2012

Last fall, a research report was released by Ecollo Media titled, 2011 B2B Technology Collateral Survey Report. This 17-page report is a content marketer’s road map on what material should be produced to capture the attention of a prospect.  Even though it was targeted for technology purchases, implications can be drawn for any market segment [...]

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Trade Show Innovation – a Discussion with Francis Friedman and Doug Ducate

February 2, 2012

The topic of trade show innovation has been captured on film by exhibition thought leaders, Doug Ducate, President and CEO of CEIR and Francis Friedman of Time & Place Strategies.  A core aspect of any event is to unveil  “what’s new” on the show floor.  This innovation factor drives attendance.  Both the show organizer and [...]

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Mild Optimism for Trade Show Growth

January 23, 2012

Optimism for trade show growth is finding itself front and center as 2012 unfolds.  The numbers form CES 2012 are indicating a record breaking crowd of 153,000 were in attendance.  The official audited numbers will be released later, but early indication is that it was a terrific show.  Congratulation CES!! BtoB Magazine reported in late [...]

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Three Key Questions when Selecting Booth Staff

January 19, 2012

Yesterday, I received a note from Keith Reznick, President of Creative Training Solutions, about my earlier blog post regarding promotional products which included a video by Francis Friedman of Time & Place Strategies, discussing bringing A- Team to your trade show booth.  In his correspondence, he was applauding Francis for his straight forward conversation about [...]

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