Let’s take a look at what CES has done to encourage their exhibitors to use video as a part of the invitation process to see them at CES. This was the third year for this contest which was titled:Visit Me at CES 2012.
“This video contest is an excellent opportunity for our exhibitors to set themselves apart and connect with attendees prior to the 2012 International CES,” said Karen Chupka, senior vice president, events and conferences, CEA. “Each year this program sees a more diverse and creative mix of exhibitor responses, which exemplifies the innovative spirit of the consumer electronics industry and the growing excitement surrounding the 2012 CES.”
The prize for winning the contest was a video spotlight on CESweb.org. And five exhibitors were chosen for that via online votes. Here is the link to see all videos.
One video stuck me as the best one – see below Sonomax Technology entry:
What would your video look like?
My challenge to the exhibitor community is to create a compelling video, no longer than three minutes, and send it out to your entire database of name. Use this email campaign to get your show message out and drive attendees to your booth.
P.S.
if you have a great invitation video, let me know and we can highlight it here.
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