Posts tagged as:

event marketing

The Tale of Two Exhibitors

May 2, 2011

At the end of a recent trade show, Bob, an exhibitor, sighed as he rushed to finish packing up his display to catch his flight home. He couldn’t wait to get out of there. It had been his worst show to date, he was sure. Just then, Mark, another exhibitor just a couple of booths [...]

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The Sidewalk Won

April 1, 2011

Well a picture is worth a thousand words, they say. Tuesday I have surgery on my left wrist. Fell while walking sweet Ember – it was not her fault!

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Walking Exhibitor 2011 in Rich Erschik’s Shoes

March 30, 2011

Yesterday I asked my dear colleague Rich Erschik to share with me what was taking place on the the show floor of Exhibitor 2011 – and he did!! He is presenting this Thursday on the subject: Lead Follow-Up, WTF? (What’s the Formula?) Rich’s shoes are meant for walking – but he has to get them [...]

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Monitoring the Twitter Stream from Exhibitor 2011

March 28, 2011

Well, I was planning on being there, however a client assignment interrupted this trip. So I am assessing the action from afar. I have asked several of my colleagues to keep be in the show floor loop and send along their pictures and comments. Twitter Comments This first one was refreshing to hear. I am [...]

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A Sample of What is Contained in The Black Book of Trade Show Numbers

March 23, 2011

Yesterday afternoon I received a call from a woman who was having to prepare trade show justification. She had seen the promotion for The Black Book of Trade Show Numbers and was desperately calling to see if I could help her. Some questions were easy for me to answer because they are a part of [...]

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