In Monday’s post I started off with saying:
There is a constant quest to find the right numbers which can justify the trade show budget. With the economy still on a recovery path every marketing dollar is still be scrutinized. In an effort to justify the marketing spend on trade shows it is great to have a statistic or two to show senior management.
Well, I have created an information product called The Black Book of Trade Show Numbers. In these webinars, PowerPoint documents and PDFs are rich, relevant statistics which build a persuasive case that exhibitions are a worthwhile endeavor!
Now you maybe one of the select few who does not need to justify those marketing dollars and you can skip this blog post. But if your are under the budget cutting spotlight, some of this information could be save some of your budget. Or if you are trying to convince your management that a future show could assist the sales pipeline, you will find great facts and figures to present to them.
For those that choose to buy this product, you will be given new statistics as i find them. Right now it could be or a quarterly basis or every other month, depending on hat I discover.
Check out what I am offering on this page: The Black Book of Trade Show Numbers.
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