Posts tagged as:

events

Trade Shows Attract Quailty Audiences!

October 22, 2009

On Tuesday October 20th I was a webinar co-presenter with Skip Cox of Exhibit Surveys.  The webinar was hosted by The International Center for Exhibitor and Event Marketing (www.iceem.net) and the topic:  The Spend Decision Part II – Work Smart, Spend Well. Skip is a wealth of knowledge especially on the topic of trade show [...]

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Building Brand Awareness with Your Booth

October 12, 2009

Your booth is of utmost importance at a trade show!!  My colleague, Susan Friedmann, The Tradeshow Coach discusses building brand awareness with your booth in the video below.

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CEIR’s Report on Past Recessions

February 12, 2009

Last week I had the privilege of interviewing Doug Ducate of CEIR on the Recession Report CEIR produced in January of this year.  The report title is The Effect of Economic Recessions on Exhibitions and can be found at www.ceir.org. The interviews can be viewed at http://blog.ceir.org I am interested in what you are discovering [...]

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Exhibitor’s Value Proposition

December 17, 2008

One of the joys of a trade show is seeing old and dear colleagues. Last week’s EXPO EXPO was no exception.  It is wonderful to renew our relationships and hatch new ones. One topic which was on most people’s mind is our current, historic economic times. Economic challenges are not new to many in our [...]

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