Posts tagged as:

Exhibit Surveys

Creating a Memorable Exhibit – a Webinar this Thursday

February 21, 2011

Key Ingredients to Make Your Exhibit Memorable – Brand Promotions to Your Target Audience, Hire the Right Booth Staff, Offer Product Demos On February the 24th, The International Center for Exhibitor and Event Marketing is holding a “must see” webinar on the topic above.  I would encourage you all to attend with me.  The moderator [...]

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Showing the Return on a 2010 Trade Show

November 8, 2010

In today’s business climate all marketing dollars are being scrutinized to understand the return on them.  This holds true for the trade show and event world. Is the boss asking for the numbers from a particular show activity? Well, there is good news for trade show exhibitors, the industry has available for you a free [...]

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CMO Challenges for 2010

September 1, 2010

Over the last few months I have been gathering research for the new 2010 version of my eBook, The Secret of Achieving Brilliant Returns at Your Next Event: a Guide to Maximizing Your ROI and ROO.  The new version will be released in mid-September.  In my research, I have have stumbled upon the Verse Group.  [...]

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Resources on this Site – the ROI Tool Kit

May 24, 2010

Recently there have been a number of new viewers of this blog and I thank you for stopping by!!  I wanted to make sure you are all aware of a powerful free resource on this site.  It is a webinar I conducted with Skip Cox of Exhibit Surveys on the ROI Tool Kit.  The 90 [...]

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Trade Shows Attract Quailty Audiences!

October 22, 2009

On Tuesday October 20th I was a webinar co-presenter with Skip Cox of Exhibit Surveys.  The webinar was hosted by The International Center for Exhibitor and Event Marketing (www.iceem.net) and the topic:  The Spend Decision Part II – Work Smart, Spend Well. Skip is a wealth of knowledge especially on the topic of trade show [...]

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