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exhibitions

Highly Unique and Green Booth Designs

by Joyce McKee on February 6, 2012

In today’s environment, there is a lot of talk about going green, but who is really undertaking it?  In a recent conversation with Scott Young, the Director of Boxman Studios Trade Show Division, we discussed their passion for our environment and how it translates into booth design.  They have a compelling story to tell in that they are “the only company on the planet to design, develop and deploy brand immersion experiences created from decommissioned shipping containers.”

Shipping Containers?

Their website has this information:

Boxman Studios is a North Carolina-based company that re-purposes decommissioned shipping containers – rendered irrelevant, rusting away – and turns them into mobile, hip and environmentally friendly venues that are completely customizable and perfectly suited for everything – including trade show booths.

They’ve crossed vast oceans.

Traversed massive continents.

They can withstand the harshest elements.

And in our hands, they become the ideal setting for hosting parties, seating spectators, serving food, providing shelter, working, living, playing…

Just add people.

Let’s take a look at what a booth might look like.  Scott supplied me with a couple of photos taken from PRI 2010, a performance racing show.

Boxman PRI10 14 1024x768 Highly Unique and Green Booth Designs

Boxman PRI10 09 1024x768 Highly Unique and Green Booth Designs

I have asked Scott, what is the reaction from prospects when you start talking about your solution?  He shares that those companies who want to tell a “green” story and convey their company’s social responsibilities can do so by using one of the many designs.  They can weave into their own booth story the desire to have a minimal impact on the environment and visibly demonstrate it.  Also, for some exhibitors, it allows them to upgrade their footprint on the floor to an island location and still be within their budgets.

If you have any questions about what they have to offer, their website is: http://boxmanstudios.com/ or follow them on Twitter @boxmanstudios.  If you want to contact Scott directly, his email is syoung [at] boxmanstudios [dot] com.

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Trade Show Innovation – a Discussion with Francis Friedman and Doug Ducate

February 2, 2012

The topic of trade show innovation has been captured on film by exhibition thought leaders, Doug Ducate, President and CEO of CEIR and Francis Friedman of Time & Place Strategies.  A core aspect of any event is to unveil  “what’s new” on the show floor.  This innovation factor drives attendance.  Both the show organizer and [...]

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In this Current Economy – Are Trade Show Worth It?

January 30, 2012

This is a question almost every organization is asking: are trade shows the best use of my marketing dollars?  For some, the answer is a resounding YES, while others are quite the opposite.  In the recently released Center for Exhibition Industry Research (CEIR) report, The Changing Environment of Exhibitions, there are some data points which [...]

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Engaging the Trade Show Attendee

January 16, 2012

TSEA’s website has a new article written by Gordon Nary titled, Improve Your 2012 Exhibiting Results.  In the article he is interviewing  Keith Reznick, President of Creative Training Solutions and Ed Jones, President of Constellation Communication Corporation. Keith starts off in the article by saying: Access to the web enables attendees to hit the show [...]

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Will CES Exhibitor’s Sales Teams Look Like This on Monday Morning?

January 13, 2012

Last year, I found this cartoon from MarketingSherpa and as 2012 CES is being wrapped up, I am wondering if the sales teams will feel like this on Monday? Trade Show Lead Follow-up Unfortunately, far too many exhibitors will let those leads go the competition since they have no follow-up plans.  It is such a [...]

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