exhibitor training

Yesterday, I received a note from Keith Reznick, President of Creative Training Solutions, about my earlier blog post which included a video by Francis Friedman of Time & Place Strategies, discussing bringing A- Team to your trade show booth.  In his correspondence, he was applauding Francis for his straight forward conversation about the vital importance of who is in the booth.  Then he shared a video response to that post which you can watch it below.

It is a power pack three minutes where he provides a great analogy for the need to have your booth personnel trained and shares the critical three questions.  Listen in:

Keith’s Three Questions

1. Tell me about your company?
2. What’s new?
3. Why would we pick your company from all of the other exhibitors here at the show?

What comments do you for me, Keith or Francis?  I look forward to our dialogue on this critical topic.

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