Posts tagged as:

exhibitor training

Can I Help You? – a Poor Opening Line

February 7, 2011

My field reporters at the National Automobile Dealers Association (NADA) have given me an initial assessment of the opening lines by the booth staffers and I am disappointed in my fellow exhibitors.  Now these fellows are on the show floor today and maybe they will have a better report. Here is what they experienced walking [...]

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The Effective Key for Face-to-Face: Quality Booth Staffers

January 19, 2011

To be blunt, this moment you have been waiting for – why waste it? The bestselling book, Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell, informs us: “A person watching a silent two-second video clip of a teacher he or she has never met will reach conclusions about how good that teacher is [...]

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COMDEX as a Virtual Experience – Underwhelming in My Opinion

November 18, 2010

Earlier this year when United Business Media announced that they were bring COMDEX back as a virtual event, I was curious – very curious!  A gazillion years ago, I performed the first attendee audit of COMDEX.  So I know that show well, both from number crunching as well as physically being there.   It was an [...]

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Steal This Video Concept!

October 25, 2010

Last week I had the rare pleasure of watching a well done video produced by ExpoCall.  John Tisdale blogs about it – “The Formula” – Forget Everything You Have Been Told About Voice Mail Marketing. Watch this video and “swipe” his idea.  How could your firm have a crisp and  succinct message like this one? [...]

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Sharing Trade Show Secrets

October 8, 2010

Happy Friday!!  Let’s talk about my new eBook and entice you to download it, read it and apply some of the ideas for your next event.  Every one wants to know the “secrets” for event success.  And this eBook has very definite descriptions of how to achieve trade show success. In a September 2010 blog [...]

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