Posts tagged as:

exhibitor

Is There a “Fix” for Poor Trade Show Lead Follow-up?

February 22, 2012

Today’s #expochat is on the topic of trade show lead follow-up.  This is a subject which I have extensive knowledge of, due to owning a boutique call center, where one of our activities was scrubbing leads.  I could write a book on this topic, but for today let me present some ideas as food for [...]

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Quality Content Drives Interest – Are You Providing It?

February 9, 2012

Last fall, a research report was released by Ecollo Media titled, 2011 B2B Technology Collateral Survey Report. This 17-page report is a content marketer’s road map on what material should be produced to capture the attention of a prospect.  Even though it was targeted for technology purchases, implications can be drawn for any market segment [...]

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Highly Unique and Green Booth Designs

February 6, 2012

In today’s environment, there is a lot of talk about going green, but who is really undertaking it?  In a recent conversation with Scott Young, the Director of Boxman Studios Trade Show Division, we discussed their passion for our environment and how it translates into booth design.  They have a compelling story to tell in [...]

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Trade Show Innovation – a Discussion with Francis Friedman and Doug Ducate

February 2, 2012

The topic of trade show innovation has been captured on film by exhibition thought leaders, Doug Ducate, President and CEO of CEIR and Francis Friedman of Time & Place Strategies.  A core aspect of any event is to unveil  “what’s new” on the show floor.  This innovation factor drives attendance.  Both the show organizer and [...]

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Three Key Questions when Selecting Booth Staff

January 19, 2012

Yesterday, I received a note from Keith Reznick, President of Creative Training Solutions, about my earlier blog post regarding promotional products which included a video by Francis Friedman of Time & Place Strategies, discussing bringing A- Team to your trade show booth.  In his correspondence, he was applauding Francis for his straight forward conversation about [...]

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