Posts tagged as:

face-to-face marketing

The Enemy of Every Company – Waste!

April 3, 2012

In a recent conversation with Rick McPartlin, Founder of The Revenue Game, we were discussing the business problem of trade show lead follow-up.  Rick consults at the CEO level on all issues related to revenue generation. His website states: We’re passionate about working with leaders who are committed to developing a revenue generation focus in [...]

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Trade Show Lead Follow – A Business Process Challenge

March 27, 2012

We all can shake our heads over the various business processes which are ignored or non-existent.  Customer service at a restaurant or in a retail store is one that is talked about extensively.  It is easy to remember the offensive moment of poor customer relations and the outstanding ones, too.  Each business transaction is telling [...]

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Where are the Rock Stars of Trade Show Lead Follow-up?

March 22, 2012

We have heard all too often that trade show leads are never follow-ed up.  However, I KNOW that there are firms who do have a follow-up process and are quite successful at this important task.  They are just quietly, but systematically contacting every lead from their events and filling the sales pipeline with them. Lew [...]

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Are You Ready for Serendipity on the Trade Show Floor?

March 12, 2012

Opportunities are lurking everywhere, especially at a trade show event.  And they can happen anywhere: waiting for transportation to and from the convention center a seat mate on the bus in a conference session a restroom at the food court/restaurant in an exhibitor’s booth Enough, you get the picture. Whether you are an attendee or [...]

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Hunting for News from Exhibitor 2012

March 8, 2012

The Twitter stream from #Exhibitor2012 has been interesting to monitor.  So on that social media front, they get a thumbs up.  However, when I go check out “what’s happening” on You Tube, it seems that the majority of the exhibitors do not have anything to share.  And I find that a bit surprising! As of [...]

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