It is with great excitement that I share with you that the 2010 Edition of my eBook is now ready for you to download!!!! The Secret to Achieving Brilliant Returns at Your Next Event: a Guide to Maximizing Your ROI and ROO is finished.
Event Marketers Can Earn a Seat at the Revenue Table
Trade shows are the only marketing tool where the buyers travel and pay to come hear product pitches. For those who are in the know, the investment can have a tremendous payback.
The eBook provides marketers with invaluable tips and information on ensuring a company’s trade show investment is maximized to its fullest. It covers many critical aspects of event marketing including social media, experiential marketing, virtual events, green exhibiting, the booth environment and lead follow-up. In addition, it provides important statistics any exhibitor can use to justify their show performance.
One of the ROI calculations an exhibitor can use comes from last year’s Oxford Economics Study, Return on Investment of U.S. Business Travel, stated that trade shows had a $4.00 – 5.99 return on every dollar spent. This study, which was sponsored by U.S. Travel Association and the Destination & Travel Foundation, explores how to maximize an exhibitor’s ROI.
Here are a couple of initial reviews of this eBook:
“Joyce’s eBook is a great collection of ideas, data, research and content compiled into an easy-read for industry professionals,” stated Susan Brower, CMM, CCP, Executive Director of the International Center for Exhibitor and Event Marketing. “It is content-rich for event marketers searching for an all-in-one resource on today’s topics including return on exhibiting and return on investment. And for the CMO community, they will have a better understanding of how essential events are on the grand scale after reading.”
“Joyce McKee’s latest eBook,” said Gwyn Thakur, co-founder of Convention Center Place, “is a treasure trove of information for anyone planning and participating in events. It is evident that Joyce is connected in the events industry and that she is generous with her knowledge, information and connections! This eBook should be considered your road map to event success!”
This eBook is f-r-e-e because of the sponsorships from 4imprint, AllianceTech, Bartizan, GetSynchronicity, Event Technologies, PRMconnect, Skyline Exhibits, and The Trade Show Coach.
Please click on the eBook cover or the tab above to get your copy. And then let me know what you think of it. I welcome all comments.
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