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Face to Face

Aisles Full of Qualified Buyers

April 19, 2010

The foundation of any trade shows is to bring buyers and sellers together.  Show organizers and exhibitors decorate themselves to display their finest in order to attract new customers and maintain current customers. The statistics from Exhibit Surveys [over 20 year time period] show that 77% of the attendees who are on the show floor [...]

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Two Main Strategies For Leveraging Twitter, LinkedIn, and Facebook For Pre-Show Promotions

April 12, 2010

Today’s post is from my colleague Michael Thimmesch of Skyline Exhibits who writes for his blog: www.skylinetradeshowtips.com.  Enjoy!! There are two main strategies exhibitors can choose to leverage Facebook, LinkedIn, and Twitter before their trade show:  Either they communicate with their own network they’ve already built up over the long-term on those social networks, or [...]

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The Gifts From EXPO EXPO

December 15, 2009

Reflecting back on last week’s EXPO EXPO – I must say it was one of the best shows I have attended!!   I felt as if I were given wondrous gifts. And let me explain why: The educational sessions were outstanding.  I wish I could have been in two places at once to hear some [...]

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Guerrilla Marketing & Trade Shows for 2009

November 10, 2009

I just returned from Armand Morin’s Big Seminar in Las Vegas. Three days of learning  about how to navigate the internet correctly.  There is soooo much to absorb and then to implement when you get back. One of the speakers was Jay Conrad Levinson – the father of Guerrilla Marketing.  There were no PowerPoint slides, [...]

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Pearls of Wisdom from the Inbound Marketing Summit

October 27, 2009

Sizzling HOT, NEW Information direct from the Inbound Marketing Summit “How to Use Social Media Before, During & After Your Tradeshow: Simple & Powerful Strategies Every Exhibitor Must Know” Do you want to make sense of, and take the fear out of using social media for your tradeshow marketing? Do you want to grasp some [...]

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