Hanley Wood

A couple of weeks ago I had the privilege of video taping Ray Pekowski from The Expo Group and Shawn Pierce of Hanley Wood.   Since 2009 had been a tough year for shows, I wanted to know what they were “seeing and sensing” in terms of the fall and winter shows.  They have been through the cycles of exhibition ups and downs and we can learn from them.

The interviews were broken into two parts.  And you can view the first segment on The International Center for Exhibitor and Event Marketing.  www.iceem.net.  Here is a brief description of The Center:

The Center is a rich and deep set of resources designed for exhibitors and event marketing professionals.

Events like TS² and Expo! Expo!
offer high-quality educational content and are the signature face-to-face opportunities you can expect throughout the year.

You will find expert advice dealing with topics affecting you – from ROI and measurement to social media and online marketing, and you will find ways to build your business career. The Center is your personal authority.

A Question for You?

What are you anticipating for this fall?  How have you change your marketing efforts to ensure success and seize this valuable opportunity?

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