Thankfully you are back home after the trade show. It was a great show and you got the attention you wanted.  To prove it, you have a stack of business cards in your briefcase.   Now to turn those leads into sales!

This time you have the assurance that the sales people will get right on the A leads in the next 48 hours and the rest have certain process outlined for each category.

You can pat yourself on your back that you started the overall follow up process BEFORE you went to the show!

And now you can relax while these interested companies get the desired level of contact from you.

In the past, this scenario was totally different.  The leads that were brought back by marketing never had any traction within your old firm.

They somehow got lost on arrival.

Congratulations, you are now apart of the select few companies who actually do something after the trade show.

CEIR (Center for Exhibition Industry Research) reports in one of their Guru Reports that 80% of trade show leads are never followed up.  This seems such a shame.

It is more than a shame – effort, time and money went into getting you to the show and now, no one seems to care that there were prospects expecting something from you, based upon a conversation in your booth.

Well, that is the old story – and thank goodness!  You have learned your lessons.

It was a hard earned lesson – when you found out that the hot prospect from a show ordered that expensive product from a competitor because the sales person did not follow up with them after the show.

What does a company do to correct the lead follow-up situation?

How can your company be part of the select few that truly has a system in place that ensures that all leads are followed up?

Well, there is a webinar which will address this scenario.  It is on June 23^rd at noon – 1 PM EST.  The title: Trade Show Lead Follow-up: the Ultimate Competitive Edge.  Check out the invitation on the TSNN site or go directly to the registration form here.

This webinar is being sponsored by Bartizan and their iLeads application AND PRMconnect with their Leadature product.  Both great partners for lead follow-up after the show!!  Additionally, IAEE is another sponsor of this event.

{ 0 comments }