Posts tagged as:

lead follow up

Are you Handling Your Trade Show Leads Like This?

June 29, 2011

I stumbled on this great cartoon from MarketingSherpa and HAD to share it with you! How many companies are still doing this?

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Seeking Your Input for the 2011 Edition of My eBook

June 10, 2011

Over the past couple of weeks, I have been gathering material for the 2011 edition of the eBook, The Secret to Achieving Brilliant Returns at Your Next Event: a Guide to Maximize Your ROI and ROO. There are some sections that will be expanded, such as virtual and hybrid events, social media for trade shows, [...]

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Show Me the Money from Those Leads!

May 12, 2011

From my webinar archives, let me bring out the one on lead follow-up. It is always a timely topic, since a whole group of exhibitors ignore it. I shake my head and wonder why they exhibit at a show when their leads are being taken away from them by the competition who is contacting them [...]

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Be an Information Curator

April 18, 2011

Last week I was presenting a luncheon topic of Enhancing the Attendee Experience to the Rocky Mountain Chapter of IAEE. Great group of folks!! One of the discussion points revolved around the show website and how when the show is over, the majority of the information is taken down. It is almost like the show [...]

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How Much Can You Wring Out of a Business Card for Lead Follow-up?

March 2, 2011

In a recent conversation with Lew Hoff, President & CEO of Bartizan, we were discussing how some exhibitors cling to the business card as a lead tool when there are other more advance and possibly superior options. Exchanging business cards is a long held tradition as we introduce ourselves. I believe I hear Tevye from [...]

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