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Lets Talk Trade Shows

The Numbers Queen for Trade Shows – Joyce McKee

April 18, 2012

One of my passions – numbers.  No, I am not an accountant, but I am a researcher who feasts on statistics.  My  inquisitive mind is constant evaluating, what are these numbers telling us?  The next question I ask is – so what?  How can the figures be applied to change, enhance or discontinue a marketing [...]

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Trade Show First Timers – How To Facilitate Their Experience

April 12, 2012

The topic for yesterday’s #expochat revolved around a show’s first timers and how to create a WOW experience, so that they would return the next year. Exhibit Surveys let’s us know that first timers comprise 36% of a show’s audience.  In their recently released numbers from 2011, they show: First Timer Attendees 36% – up [...]

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The Importance of Trade Show Lead Generation

April 10, 2012

The leading metric used to evaluate trade show success is the number of leads generated.  In a recent Center for Exhibition Industry Research (CEIR) report, The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget, one of their findings supports this fact.  The graph below shows that new sales leads ranks #1. Exhibit [...]

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The Enemy of Every Company – Waste!

April 3, 2012

In a recent conversation with Rick McPartlin, Founder of The Revenue Game, we were discussing the business problem of trade show lead follow-up.  Rick consults at the CEO level on all issues related to revenue generation. His website states: We’re passionate about working with leaders who are committed to developing a revenue generation focus in [...]

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Trade Show Lead Follow – A Business Process Challenge

March 27, 2012

We all can shake our heads over the various business processes which are ignored or non-existent.  Customer service at a restaurant or in a retail store is one that is talked about extensively.  It is easy to remember the offensive moment of poor customer relations and the outstanding ones, too.  Each business transaction is telling [...]

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