Posts tagged as:

recession

Calculating Return on Trade Shows in This Recession

February 23, 2009

For the exhibitors who are participating in trade shows now, showing the value of those efforts to senior management is important. I have spoken of this before, Exhibit Surveys has created an ROI Tool Kit which can be used to show a return on event marketing efforts. On this site I have a two part [...]

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In this economy, are trade shows the best use of my marketing dollars?

February 18, 2009

There are millions of companies who are asking that question right now. Some have even made the decision to forgo their booth space purchase and pull out of a show. Now I must say IF YOU ARE NOT PREPARED TO GO – DO NOT GO!! However, in this tight economy, buyers are showing up for [...]

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CEIR’s Report on Past Recessions

February 12, 2009

Last week I had the privilege of interviewing Doug Ducate of CEIR on the Recession Report CEIR produced in January of this year. The report title is The Effect of Economic Recessions on Exhibitions and can be found at www.ceir.org. The interviews can be viewed at http://blog.ceir.org I am interested in what you are discovering [...]

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Recession Data On The Value of Marketing Through Downturn!

November 17, 2008

I received this article from the Go To Market Strategies (www.go-to-marketstrategies.com) folks and felt it was very worthy to share with you. Some times looking back can aid our perspectives. Enjoy! “We know the anxiety is rising for many of you as the economy falters. We know it is tempting to begin the slashing process [...]

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