Posts tagged as:

The Expo Group

The Expo Group’s Clever Video

by Joyce McKee on November 22, 2010

Video is permeating every aspect of our marketing efforts – including speakers pitching their sessions at a conference.  Todd Carruth, The Expo Group’s Interactive Marketer is in fine form as he highlights his upcoming session at Expo! Expo!.  Listen in as he describes – Will It Frappe??

Now Todd and I were talking, interestingly enough, not everyone know the series – Will It Blend?  This is where a gentlemen places various objects into a blender and flips the “on switch.”  Blendtec has almost 10 million You Tube visits on the iPhone 4 blending routine.

At Expo! Expo! I plan to be in attendance for Todd’s presentation.  I bet I learn a thing or two!!  And I will share my learnings with you.

Now if you are requiring a great video production firm, I have a couple in my Rolodex who have stellar portfolio’s.  Just let me know and I will send along their information.

{ 0 comments }

Capturing Trade Show Thought Leadership

September 15, 2009

A couple of weeks ago I had the privilege of video taping Ray Pekowski from The Expo Group and Shawn Pierce of Hanley Wood.   Since 2009 had been a tough year for shows, I wanted to know what they were “seeing and sensing” in terms of the fall and winter shows.  They have been through [...]

Read the full article →

Back to Talkin’ Trade Shows

September 2, 2009

This blog can now return to its roots – discussing the trade show business.  The new idea for a social media site, Trust Agents 101 has been created.  Do check it out at www.trustagents101.com.  However, social media is now becoming an integral part of the trade show world, so we will be having discussions about [...]

Read the full article →

The Invisible Exhibitor – a Fascinating New White Paper

June 26, 2008

Last week my friends at The Expo Group unveiled 2 White Papers that could have a profound impact on the world of trade shows. The White Papers are: The Invisible Exhibitor – What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show) The Invisible Attendee – What Your Attendees [...]

Read the full article →