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trade show blog

The Numbers Queen for Trade Shows – Joyce McKee

April 18, 2012

One of my passions – numbers.  No, I am not an accountant, but I am a researcher who feasts on statistics.  My  inquisitive mind is constant evaluating, what are these numbers telling us?  The next question I ask is – so what?  How can the figures be applied to change, enhance or discontinue a marketing [...]

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Trade Show First Timers – How To Facilitate Their Experience

April 12, 2012

The topic for yesterday’s #expochat revolved around a show’s first timers and how to create a WOW experience, so that they would return the next year. Exhibit Surveys let’s us know that first timers comprise 36% of a show’s audience.  In their recently released numbers from 2011, they show: First Timer Attendees 36% – up [...]

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The Importance of Trade Show Lead Generation

April 10, 2012

The leading metric used to evaluate trade show success is the number of leads generated.  In a recent Center for Exhibition Industry Research (CEIR) report, The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget, one of their findings supports this fact.  The graph below shows that new sales leads ranks #1. Exhibit [...]

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The Enemy of Every Company – Waste!

April 3, 2012

In a recent conversation with Rick McPartlin, Founder of The Revenue Game, we were discussing the business problem of trade show lead follow-up.  Rick consults at the CEO level on all issues related to revenue generation. His website states: We’re passionate about working with leaders who are committed to developing a revenue generation focus in [...]

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Are You Ready for Serendipity on the Trade Show Floor?

March 12, 2012

Opportunities are lurking everywhere, especially at a trade show event.  And they can happen anywhere: waiting for transportation to and from the convention center a seat mate on the bus in a conference session a restroom at the food court/restaurant in an exhibitor’s booth Enough, you get the picture. Whether you are an attendee or [...]

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