Following up on leads captured at a trade show seems to be such a monumental task for many companies. When I see the statistic from CEIR that 80% of trade show leads are never followed up, I just shake my head in disbelief. Why? Why? Why?
Recently I was having a conversation with an acquaintance, Sherrie St.Cyr. We met each other at the Women’s Leadership Exchange meeting in Dallas. We were having breakfast and getting to know those folks around us. Sherrie’s company is Million Dollar Follow Up! That name sums up what she does – helping clients with the follow up process, including trade shows.
Last week we had a conversation that I want to share with you. So please listen to the audio below.
One of her main points in the conversation, follow up does not happen because it is NOT PLANNED!!! So each company must have a Plan for this activity or it does not get done.
I would love to hear from you about the plans you have and how successful you have been in this critical component of trade shows.
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