Posts tagged as:

trade show

Trade Show Innovation – a Discussion with Francis Friedman and Doug Ducate

by Joyce McKee on February 2, 2012

The topic of trade show innovation has been captured on film by exhibition thought leaders, Doug Ducate, President and CEO of CEIR and Francis Friedman of Time & Place Strategies.  A core aspect of any event is to unveil  “what’s new” on the show floor.  This innovation factor drives attendance.  Both the show organizer and exhibitors have the responsibility of communicating the innovations in a fashion that draws attention from the press, attendees and a larger group who could not come.

Francis Friedman

How does a Show Organizer bring “new” advancements, new innovations to a show when the exhibitors are not creating new products and services? This is a question Francis addresses in this video.

Doug Ducate

Continuing this conversation, Doug Ducate offers his opinions.

What are your thoughts? Where are you seeing innovation on the show floor?  As an exhibitor, how are you communicating your innovations?

Please share your thoughts with us by commenting or if you would like to share it via a video, please let me know.

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Mild Optimism for Trade Show Growth

January 23, 2012

Optimism for trade show growth is finding itself front and center as 2012 unfolds.  The numbers form CES 2012 are indicating a record breaking crowd of 153,000 were in attendance.  The official audited numbers will be released later, but early indication is that it was a terrific show.  Congratulation CES!! BtoB Magazine reported in late [...]

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Three Key Questions when Selecting Booth Staff

January 19, 2012

Yesterday, I received a note from Keith Reznick, President of Creative Training Solutions, about my earlier blog post which included a video by Francis Friedman of Time & Place Strategies, discussing bringing A- Team to your trade show booth.  In his correspondence, he was applauding Francis for his straight forward conversation about the vital importance [...]

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Will CES Exhibitor’s Sales Teams Look Like This on Monday Morning?

January 13, 2012

Last year, I found this cartoon from MarketingSherpa and as 2012 CES is being wrapped up, I am wondering if the sales teams will feel like this on Monday? Trade Show Lead Follow-up Unfortunately, far too many exhibitors will let those leads go the competition since they have no follow-up plans.  It is such a [...]

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Trade Shows Highlight Innovations

January 5, 2012

All eyes are on CES this week as they prepare for their annual show. The  2,700 exhibitors are setting up their booths in anticipation of the 140,000 + attendees who will be in attendance.  They are hoping to snag their fair share of press and visitors. Yesterday, Forbes online publication has an article written by [...]

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