Posts tagged as:

trade show

Where Are All of the Trade Show Lead Follow-up Success Stories?

February 29, 2012

We know that many exhibitor’s do not thoroughly follow-up leads after a show.  However, there are some who do!  Although we do not hear about them.  These smart marketers are quietly securing orders and adding to their revenue stream by diligently contacting the leads from the last show.  They may be doing it as an [...]

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Is There a “Fix” for Poor Trade Show Lead Follow-up?

February 22, 2012

Today’s #expochat is on the topic of trade show lead follow-up.  This is a subject which I have extensive knowledge of, due to owning a boutique call center, where one of our activities was scrubbing leads.  I could write a book on this topic, but for today let me present some ideas as food for [...]

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Trade Show Innovation – a Discussion with Francis Friedman and Doug Ducate

February 2, 2012

The topic of trade show innovation has been captured on film by exhibition thought leaders, Doug Ducate, President and CEO of CEIR and Francis Friedman of Time & Place Strategies.  A core aspect of any event is to unveil  “what’s new” on the show floor.  This innovation factor drives attendance.  Both the show organizer and [...]

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Mild Optimism for Trade Show Growth

January 23, 2012

Optimism for trade show growth is finding itself front and center as 2012 unfolds.  The numbers form CES 2012 are indicating a record breaking crowd of 153,000 were in attendance.  The official audited numbers will be released later, but early indication is that it was a terrific show.  Congratulation CES!! BtoB Magazine reported in late [...]

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Three Key Questions when Selecting Booth Staff

January 19, 2012

Yesterday, I received a note from Keith Reznick, President of Creative Training Solutions, about my earlier blog post regarding promotional products which included a video by Francis Friedman of Time & Place Strategies, discussing bringing A- Team to your trade show booth.  In his correspondence, he was applauding Francis for his straight forward conversation about [...]

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