Posts tagged as:

trade shows

Video Webinars with The Pulse Network

August 9, 2011

Last week, I had the opportunity to be in a video webinar with Bill Sell, General Manager of The Pulse Network.  Bill calls them “webinars 3.0″ and for good reason.  Traditional webinars are voice over PowerPoint, whereas these use video and slides in a combination which make them interesting to watch.  The key is the [...]

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The Tale of Two Exhibitors

May 2, 2011

At the end of a recent trade show, Bob, an exhibitor, sighed as he rushed to finish packing up his display to catch his flight home. He couldn’t wait to get out of there. It had been his worst show to date, he was sure. Just then, Mark, another exhibitor just a couple of booths [...]

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Be an Information Curator

April 18, 2011

Last week I was presenting a luncheon topic of Enhancing the Attendee Experience to the Rocky Mountain Chapter of IAEE.  Great group of folks!! One of the discussion points revolved around the show website and how when the show is over, the majority of the information is taken down.  It is almost like the show [...]

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Trade Show Numbers – the ROI Figure

February 28, 2011

Is there a need to justify your trade shows?  You maybe like many exhibitors who have yet to calculate a specific ROI number for your shows.  I have some great news for you!   There is a statistical valid number you can use for those ROI calculations. In September 2009,  The Oxford Economics Business Travel [...]

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Dipping Into Sensory Marketing for Trade Shows

January 10, 2011

Last year I shared that there is a treasure trove of great material housed on the 4imprint site under the category “Blue Papers” [you find them at the bottom of the landing page].  Today I want to crack open the Blue Paper which discusses Sensory Marketing.  The title of this Blue Paper is Dollars and [...]

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