Next week in Las Vegas, Expo! Expo! will be held and the trade show floor will be open on December 7, 2011. Our event suppliers will be showing off their products/services and enticing show organizers to consider them as future partners. So what marketing tactics will they be using? I wonder if they might have a QR code or two on their booth display or use them in the booth?
The show organizer audience is tech savvy and I bet the majority have smart phones. Now the question – do they have a QR code reader downloaded on their device? And if they do, are they actively using it as they walk the show floor?
As I amble up and down the aisles, I will be looking for the best examples of QR code usage. It will be enlightening to assess how many exhibitors have embraced this tool and if they are pleased with the results? I will have my trusty iPhone with me and plan to record what I see and experience. Then I will report back to you on the ones which were successful and the ones which could be improved.
Expo! Expo! exhibitors make sure I know about your usage of QR codes so that I can stop by your booth. I would like to report on your success.
This should be a great experiment and learning experience for us all. Gee, I wish I could offer a prize for the best QR code usage at the show. I hope a blog post will be sufficient.
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