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Seeking Your Input for the 2011 Edition of My eBook

June 10, 2011

Over the past couple of weeks, I have been gathering material for the 2011 edition of the eBook, The Secret to Achieving Brilliant Returns at Your Next Event: a Guide to Maximize Your ROI and ROO.  There are some sections that will be expanded, such as virtual and hybrid events, social media for trade shows, [...]

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If You Want to Be Anonyomous Don’t Go to a Trade Show!

May 23, 2011

Next week is IAEE’s Mid-Year Meeting in Washington D.C. and I am moderating a panel discussion on “Experiential Marketing-Generating Loyalty and Sales from Exhibit Attendees.”  The session description is as follows: Experiential marketing weaves emotions into a connection and reaction to your brand from customers using environmental and digital media techniques. Used effectively, your exhibit [...]

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Walking Exhibitor 2011 in Rich Erschik’s Shoes

March 30, 2011

Yesterday I asked my dear colleague Rich Erschik to share with me what was taking place on the the show floor of Exhibitor 2011 – and he did!!  He is presenting this Thursday on the subject: Lead Follow-Up, WTF? (What’s the Formula?) Rich’s shoes are meant for walking – but he has to get them [...]

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Sweet Success at Exhibitor 2011

March 29, 2011

From what I am picking up here in McKinney TX – all is going well at Exhibitor 2011 and I am thrilled for the exhibitors and attendees.  They are reporting a 12% increase in attendance!! PRMconnect at Exhibitor 2011 One of my clients is PRMconnect and they have sent me a photo from the show. [...]

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The Growing Use of Twitter and Trade Shows

January 28, 2011

The following is an excerpt from my eBook, The Secret to Achieving Brilliant Returns at Your Next Event: a Guide to Maximizing Your ROI and ROO.  It is available for a free download by clicking the link. The last two years has seen a dramatic rise in the use of Twitter as a tool to [...]

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