The Black Book of Trade Show Numbers

Don’t Buy This – Unless You Need…Numbers…

Statistically valid numbers that build a persuasive

case for trade show participation and a tool

to determine the ROI of your shows!

Let’s Talk Trade Shows has created an information-rich package for you which answers the age old marketing questions of:

Should We Exhibit?

Did We Do Any Good?

In my consulting assignments I help companies determine the answers to these questions for a hefty price.  Now I want companies of all sizes to have this knowledge so that they can make better decisions since marketing dollars are still being scrutinized and every dime must be justified.

Justify Yourself and Your Exhibition Budgets

The material in this information package is like having a bulletproof vest providing you with the necessary armament [facts and statistics] so that you can traverse the sticky budget conversations.  Now I cannot say you will win every battle over those marketing dollars, but the contents build a compelling case that demonstrate the value of this face-to-face marketing tactic.

Disclaimer:  Any trade show effort must follow the basic rules of stellar pre-show promotion, great booth personnel and fantastic follow-up, otherwise you will be wasting your marketing dollars.  This arena is not where you can enter with haphazard efforts and expect any return.

What Would I Get?

The Black Book of Trade Shows Numbers contains four  webinars:

  • The Staggering Stats and Beyond [trade show statistics from CEIR and more] -  webinar that goes over 30 years of CEIR’s  numbers and other relevant numbers from other associations
  • The ROI Tool Kit with Skip Cox – 90 minutes of  Skip talking about the methodology behind the ROI Tool Kit
  • The ROI Tool Kit in Action Webinar by Joyce McKee – a webinar discussing the use of the Tool Kit for an exhibitor and the results it produced
  • The Ultimate Competitive Advantage -  Trade Show Lead Follow-up – a webinar on the importance of leads and the necessity for follow-up as a way to justify the trade show effort

Bonus material with this package includes:

  • An eBook, The Secret to Achieving Brilliant returns at Your Next Event: a Guide Your Maximizing Your ROI and ROO. Chapter One contains exhibition industry statistics.
  • A Plan to build booth traffic using Twitter – The Tweet Fest Plan
  • Two CEIR Reports [valued at $48.00] – The Cost Effectiveness of Exhibition Participation: Part I and II

Sounds Good – How Much Does This Cost?

For the month of March there is an Introductory Price of $47.00! After this time frame, the price will go up to $97.00 or more.

These numbers are not readily available, unless you are an IAEE member.  So by purchasing The Black Book of Trade Show Numbers, you will have access to best information that is out there, and you will not have to comb the internet for hours trying to find just “some” of these statistics.  And on a quarterly basis, I will send you updates from all kinds of sources ( CMO Council, MarketingSherpa, CEIR, Marketing Profs, IAEE, etc.)

A Sample of What You Get

Money Back Guarantee

dsc00006 1 150x150 The Black Book of Trade Show NumbersI am so convinced you will be thrilled with The Black Book of Trade Show Numbers, I offer an unconditional guarantee:  If, for any reason this  product does not satisfy you, a refund will be cheerfully given.

Buy Now

Click below to make your purchase of The Black Book of Trade Show Numbers.

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Joyce McKee

If you have any questions, please call me.

972-569-8491