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For Relationship Building With Prospects - Nothing Beats Face to Face
By Joyce McKee | December 10, 2007
There are many ways to get to know a prospect or customer and build a profitable relationship.
Every day we get email, faxes, snail mail, and phone calls. Personally, I like the telephone. It gives me the chance to keep in touch with the important customers and prospects in my life. But if I want to meet with a lot of qualified new prospects at one time, I go to a tradeshow.
As far as I am concerned, nothing beats face-to-face! There is something about looking at someone and seeing their enthusiasm about their product or service, asking questions and poking and prodding the product or service. This can make the difference between closing a new customer and losing them to your competitors.
Now if your booth personnel are not quite up to speed, that can be a real turn off. But on the whole the EXPO EXPO crowd knows the importance of their booth personnel.
I don’t believe I’ll see booth folks with their hands in their pockets who aren’t interested in engaging visitors to their booths. The secret to making face to face effective is to engage each visitor to your booth with warmth, interest, and enthusiasm. My friends at Exhibit Surveys have well documented the effectiveness of getting to know your prospects in the face to face enviroment trade shows offer, and that’s what this blog is all about.
That’s it for now. I’ve got a lot to see and do here at Expo Expo. Stay tuned because I’ve got some exciting stuff that will help you build relationships with your prosects face to face and so much more.
Joyce McKee
Topics: Trade Show News, Trade Show Tips |