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Here’s an Invitation to Join The Top Tier Exhibitors…
By Joyce McKee | May 6, 2008
The last few months I have been very exciting for me as I have been working on a site where I gather and share critical information for exhibitors, so they can have the best show ever!
That site is now open for business and I wanted to let you know about it.
Exhibitor education can be a challenge.
There are some show organizers who offer great education and only a handful of exhibitors take advantage of it.
I was in Orlando last week with some of the largest show producers and one was talking about having a noted industry exhibitor trainer in to educate the exhibitors – only 18 people showed up for the training.
Incredible. And yet predictable at the same time as I’ll explain in a minute.
Then there are some shows who offer only limited education – they rely on the exhibitor to know and understand the dynamics of producing their booth at the show.
Over the years, I have seen countless dollars being wasted due to poor exhibitor education.
Starting in 2006 I have been a member of a special internet site for education.
I pay a monthly fee and receive relevant, quality information – on demand.
Due to this experience I was inspired to create Let’s Talk Trade Shows.
There are 2 pieces to Let’s Talk Trade Shows.
One is this free blog, where I share insights on what is happening in the world of events.
It is important to me to build a community where we can exchange thoughts and share insights about our industry.
Over time I plan to have information in different formats which I will share here.
I like to consider myself an information aggregator – that is someone who goes out and finds the best, most relevant information and delivers it on a regular basis.
The second piece of Lets Talk Trade Shows is the ebook and members area.
This is where you get to have access to comprehensive, step by step strategies followed by top tier exhibitors.
You get this information online, on demand, whenever you want with no travel required.
Perhaps even more important, the information I’ve pulled together is precisely the missing information that exhibitors normally have to learn the hard way.
The feedback on the site has been very positive - as you’ll see in a minute.
There are really two groups of exhibitors.
The small percentage who consistently dominate the events they exhibit at, and the vast majority who break even or lose money on their efforts.
My mission with this site is to share the best practices and training that the successful exhibitors have enjoyed with anyone who wants to increase their ROI and sharpen their skills to compete and win.
And that’s just the tip of the iceberg.
Get the whole story at…
http://www.letstalktradeshows.com/invitation
If you have questions about this brand new venture, contact me at joycemckee at letstalktradeshows.com.
Let me know what you think.
Until later…
Joyce McKee
Topics: Trade Show News |