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Nothing Can Replace Face to Face Marketing
By Joyce McKee | August 5, 2008
Last week’s TS2 was filled with fun reacquainting with business colleagues and the pleasures of meeting wonderful new potential associates!!
Opportunities abound for these meetings at the speaker’s lounge, educational sessions, the trade show floor, cocktail receptions, meals, and even traveling to and from the airport. One never knows when one or more of these meetings will turn into the next big client activity.
My session on Web 2.0, being interviewed by Michael Hart, was well attended. I thought Michael did a great job of interviewing me and fielding the questions from the audience. My only regret - I wish I had recorded it.
For those of you who are interested in the secondary research I conducted beforehand - you can download the 33 page document at: www.letstalktradeshows.com/ts2
One of my new business friends is Ed Jones. He said some wonderful things on his blog - http://constellationcc.blogspot.com/ I attended his session and he imparted much expert knowledge, which I will blog about later this week. His client from Raytheon was there during the presentation providing insight as to how the company used Ed’s services to measure results that were meaningful from their trade show activities.
Trade shows can be a powerful tool for filling the pipeline full of leads - if they are done correctly. If there is a trade show on your fall calendar and you need help getting ready for it - check out the Member’s site of Let’s Talk Trade Shows. Click on the video in the right hand top corner or go to the About Page and see what folks are saying about the education on the site.
Until later…
Topics: Trade Show News, Trade Show Talk |