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How to Thrive – Not Just Survive – This Economy with Brilliant Marketing

By Joyce McKee | April 21, 2008

The tag line “being brilliant with the marketing basis” has been my theme throughout my consulting practice.

The Marriott Corporation had a program many years ago where they examined every facet of their business and sought ways to be “brilliant”.

That had an impact on me and I thought I could (and did) work with my clients to examine ways in the marketing world to be brilliant.

Today I am releasing a new Report on ways to bring that brilliance into your company and weather any economic storm.

There are some wonderful success stories from recent trade show experiences.

I was only able to include 3 of them.

But I would love to hear more from you about your successes with events at this time.

Gary Dale Cearley from Thailand sent in this information:

“I run a specialty business-to-business industry network. Last year we started a strategy of attending industry trade shows and grew exponentially. To give an example of exactly what I am talking about, we had built up forty-eight clients from July of 2004 until May of 2007, when we attended our first trade show. From May of 2007 until March of 2008 we grew another 49 clients, more than doubling three year’s growth in less than one year - and most of the clients came from prospects we met at trade shows or referrals from these prospects.”

Stories like this abound in all industries.

And I would love to share yours with my readers.

To get the new report, titled, “How to Thrive – Not Just Survive – This Economy with Brilliant Marketing” just go to www.letstalktradeshows.com/howtothrive

Until next time,

Joyce McKee

Topics: Trade Show Resources |

One Response to “How to Thrive – Not Just Survive – This Economy with Brilliant Marketing”

  1. Desiree H. Young Says:
    April 21st, 2008 at 11:57 am

    Joyce,

    Love your recent article. As I consult small businesses on the Gulf Coast post 2005’s hurricanes, I can’t agree with your information more. Economic hardships are similar to any type of setback, biz owners must think and market differently. Thank you for the article and the info, If it’s ok, I’ll be sure to share it with my ezine list as well.

    All the best,

    Desiree H. Young
    Biz Recovery Partner
    http://www.bizrecovery411.com
    Get free recovery, marketing and
    management tips at http://www.business-gps.com

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