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The ROI Tool Kit: Unlocking The Mystery of Determining Trade Show ROI
By Joyce McKee | February 7, 2008
Last week I had the privilege of being interviewed by USAE news writer, Kevin Eaton.
He was asking for my comments and opinions on the new tool from Exhibit Surveys – the ROI Toolkit.
The article will be coming out on February 12, 2008.
This effort was a collaborative effort by the Center for Exhibition Industry research (CEIR), Professional Convention Management Association (PCMA) and Exhibit Surveys.
The full story can be found at http://roitoolkit.exhibitsurveys.net/Home/Welcome.aspx
This is a free resource for exhibitors!
Like any new tool or program, it will take a bit if learning to totally grasp the dynamics of it.
But once you have mastered the learning curve – one or two passes through the tool, you now have a valuable instrument to determine the return on all those shows you manage.
One aspect I am fascinated by is the “what if” capabilities.
The tool allows you to adjust some parameters, like booth size, booth staff, etc. and you can see what would happen to your numbers.
It gives you a point of reference to scale up or scale back your activities for a show.
I encourage you to check it out!
Until next time…
Joyce McKee
Topics: Trade Show Resources |