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What Do All Of These Numbers Mean?
By Joyce McKee | July 22, 2008
Next week Michael Hart, Editor in Chief of Tradeshow Week will be interviewing me at TS2. The topic will be “There’s Lots of Talk - But are There Any True Results from Web 2.0?” During the course of our conversation I want to share recent numbers noted around the Internet World regarding Web 2.0, then show what these numbers can mean to any company.
For the past week or so I have been collecting as much verifiable information as I can as back-up for this presentation. While doing so, the social media tool “Twitter” keeps coming up. It is a social networking and micro blogging service utilizing instant messaging, SMS or a web interface.
To Twitter or Not?
Presently I am not an active Twitter participant, but there are 1.2 million users and it is growing. As with any new technology tool, I need to ask myself how important is this new trend? There are webinars on the topic of Twitter which I am attending to gain first hand knowledge on this topic. Then I am getting some recent information of the impact this can have on conferences and other events. All of this will go into my assessment of “To Twitter Or Not To Twitter.”
One essential question I want to ask myself is - are my customers and prospects using it?
If they are then I better get on board and learn the ropes of how to Twitter and Tweet. If not, I may be able to put the decision off for a while
Now this is a question which should be paramount to all Web 2.0 discussions. If your customers and prospects are using a particular web service then why shouldn’t you be as well?
If you are there what does your presence say about your company and service, what does your presence look like, feel like, tell newcomers about you?
Web 2.0 is all about conversation, not only starting conversation but staying with the flow of it over time. It seems to me that there are presently as many abandoned as active blogs (a statistic I don’t currently have but I’m working on it.) So if you embark along this path make sure you will follow through and deliver the promise you are making to keep the conversation updated and flowing.
If you have a Web 2.0 success story I would love to hear about it!! Let me define what I mean by success story - how someone found your company, established a dialogue that them turned them into a customer.
For those of you who would like to receive my TS 2 secondary research preparation document - check back on July 29th and I will share where you can download it.
Until later…
Topics: Trade Show Talk |