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Asking the Right Questions BEFORE Exhibiting at a Trade Show Is Key
By Joyce McKee | January 25, 2008
It is an age old question – should we exhibit?
This question surfaces on a regular basis in all companies.
There are certain shows, based upon the great performance in the past are no-brainers.
But there can others which you may not know much about.
My research friend, Mike Courtney of Aperio Insights has given me a few questions that should be considered when assessing a show schedule.
Here they are:
Ask about trade shows
The first point is to simply ask others about the trade shows that they like and attend.
Make it a habit to ask customers and prospects alike “which trade shows do you attend?”
• Which is the “best” one for finding new products?
• How are the shows different and what makes them different?
• If they often attend more then one – which one is most important?
• Which one would they skip if they had to choose?
• Which show have you been wanting to attend but haven’t yet made a priority?
There is more about this in my upcoming eBook – Creating the Best Show Ever! So stay tuned for more details about that.
Until next time…
Joyce McKee
Topics: Trade Show Tips |