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How To Master The Marketing Mind Game…
By Joyce McKee | April 2, 2008
Marketing is a mind game – getting your mind wrapped around the prospects mind and providing solutions can make you a winner!
So the question arises – how to peak into the minds of your customers and prospects?
Ask questions.
Be prepared for the answers, too.
Here is one idea on asking questions of your customers and prospects:
Create a marketing advisory group – this is a cross section of your customers or prospects that form this group.
Hire an outside moderator to facilitate the group.
You want to demonstrate to these individuals that you are truly prepared to “listen” to their suggestions.
By not being in the room and having a facilitator who is acting on your behalf, the participants are more willing to express the negative as well as the positive aspects of your marketing efforts.
I have found as a focus group facilitator the wonderful dynamics of a group being together and have a guided discussion.
The creative ideas born via the active discussion could be priceless.
New concepts, features, functions, ways to present your value proposition to “ME” can be uncovered, and more.
Now this activity can be random, but I recommend that these groups meet with you on a quarterly basis.
If possible bring them into your offices, feed them and conduct a meaningful discussion.
It is vital to the group that you communicate to them afterwards what ideas are being worked on as a result of the advisory counsel meeting.
AND why some ideas are not being considered – at this time.
The information from this listening exercise can make your offering more valued in the eyes of both prospects and customers, because you are speaking the right language – what’s in it for me!
Until next time…
Joyce McKee
Topics: Trade Show Tips |