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Planning = Success

By Joyce McKee | June 19, 2008

Following up on leads captured at a trade show seems to be such a monumental task for many companies.  When I see the statistic from CEIR that 80% of trade show leads are never followed up, I just shake my head in disbelief.  Why?  Why?  Why?

Recently I was having a conversation with an acquaintance, Sherrie St.Cyr.  We met each other at the Women’s Leadership Exchange meeting in Dallas.   We were having breakfast and getting to know those folks around us.  Sherrie’s company is Million Dollar Follow Up!  That name sums up what she does - helping clients with the follow up process, including trade shows.

Last week we had a conversation that I want to share with you.  So please listen to the audio below.

One of her main points in the conversation, follow up does not happen because it is NOT PLANNED!!!  So each company must have a Plan for this activity or it does not get done.

I would love to hear from you about the plans you have and how successful you have been in this critical component of trade shows.

 
icon for podpress  Million Dollar: Play Now | Play in Popup | Download

Topics: Trade Show Tips |

One Response to “Planning = Success”

  1. Pinnacle Trade Show Displays Says:
    June 28th, 2008 at 9:16 am

    Hi Joyce, I’m surprised I haven’t stumbled across your blog before, but I’ve bookmarked it now for further reading. It stuns me that 80% of leads aren’t followed up after a show. Frankly, it’s hard to believe. If it’s really true - what a huge waste. I do believe many companies and exhibitors lack a good trade show plan, and as the saying goes, “failing to plan is planning to fail”. I don’t think trade show marketing is that unique from other marketing methods though - some companies get it, some don’t. Some are successful, some aren’t. For those companies and exhibitors that do want to be successful at trade show marketing, it looks like your blog has a lot to offer them. And if they recognize the importance of their trade show display and are looking for high-impact, custom-printed trade show displays, I think I know where they might find those as well. ~ Steve :)

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