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Something as Basic as a Business Card - How Can You Forget It?
By Joyce McKee | October 24, 2008
One of the fun aspects of this blog is that I have the privilege of meeting new people. Recently I was talking with Steven Leon of ShowStoppers about his service offering. www.showstoppers.com They create within a trade show a PR event. More than 1,000 journalists have attended ShowStoppers @ CES events for three consecutive years. Well, he was saying that some PR folks come to register for his event and they DO NOT have a business card on them. Incredible?
That leads me to another new colleague. Reno Lovison. His company is Business Card to Business www.businesscardtobusiness.com. He has written a book - Turn Your Business Card Into Business. Reno and I had a brief conversation about business cards and the world of face to face marketing at events. I can tell you I will have more conversations with Reno in the future. We are both on the same page when it comes to the basics like a business card. And we talk how this tool can be used brilliantly to obtain business. Listen in to our conversation and then let me know what you think.
PS Do not forget to get your copy of my eBook - just click on the red book cover and enjoy!!
Topics: Podcasts, Trade Show Tips |